Struggling to cut through the noise of today’s media? In this episode, Kira Shishkin, CEO of informed, shares how his minimalist, SMS-based news service delivers unbiased, ad-free updates that resonate with busy professionals and Gen Z alike. Discover how informed is redefining news consumption (and marketing) in the age of information overload. If you're curious about how to market a minimalist product in a maximalist world, this episode is worth a listen.

Explore the hidden flaws in A/B testing on platforms like Google and Meta. In this episode, marketing professor Johannes Boegershausen reveals why ad delivery algorithms often undermine true randomization and what that means for marketers and researchers. Learn why platform-based test results shouldn't be over-extrapolated—and how to run more reliable experiments.

In this episode, executive coach Luciana Núñez shares actionable insights from her book Coaching Power. She explains how leaders can drive performance by balancing coaching, managing, and leading — while building a strong coaching culture. Perfect for professionals looking to lead with clarity, empathy, and impact.

In this episode, YPulse’s MaryLeigh Bliss discusses Gen Z and Millennials’ renewed interest in in-person events. She shares key trends from YPulse’s latest report, including venue preferences, the rise of brand pop-ups, and how brands can create immersive, shareable experiences. Learn what young consumers want from real-life events, and how your brand can meet them there.

In this episode, leadership expert Mike Peterson, author of Leading in the Age of Digital Disruption, shares actionable strategies for navigating rapid change in today’s workplace. Discover how trust, transparent communication, and accountability can empower leaders to drive clarity and performance during digital transformation. A must-listen for professionals facing disruption across industries.

Marketing researchers Jacob Almaguer, Reto Felix, and Colleen Harmeling unpack the strategic use of emojis in brand communication. Their conceptual framework explores how emojis shape clarity, intimacy, and consumer perception — highlighting the importance of context, audience, and cultural nuance.

In this episode, Gabriela Mirabelli interviews David Hirshfeld, founder and CEO of Tekyz, about the realities of startup leadership. Drawing on over three decades in tech and experience with more than 90 startups, Hirschfeld shares practical insights on building resilient teams, prioritizing revenue, and avoiding common founder pitfalls.

In this episode, YPulse’s MaryLeigh Bliss shares fresh insights from two new reports on Gen Z and Millennial behavior around AI and social media. The conversation explores surprising declines in major platform use, the rise of smaller, community-driven apps, and how young people are embracing AI as a helpful tool rather than a threat. It’s a revealing look at what’s driving the next wave of digital habits.

Influencer marketing isn’t just a trend, it’s becoming the main event. In this episode, Fohr CEO James Nord explains why brands must stop treating it as a bolt-on and start building around it. From authenticity myths to smarter metrics, Nord outlines the mindset shift needed to win in the new marketing era.

In this episode, Gabriella Mirabelli interviews marketing professor Adrian Palmer about the overlooked "anticipation effect,” the period between purchase and consumption. Palmer shares how understanding and leveraging this anticipatory phase can significantly enhance customer satisfaction and overall product experience.

This episode features Mason Breeding, a serial entrepreneur, doctoral candidate, and founder of a talent agency for gaming creators, discussing how gaming influencers are changing digital marketing. He explains what brands get right and wrong when working with creators and stresses the importance of authenticity and community. Breeding also talks about the value of long-term partnerships and smarter ad strategies in gaming.

Doug Hall, founder of Eureka Ranch and Brain Brew Distillery and a recognized innovation expert, discusses his book, "Proactive Problem Solving." He shares practical strategies for identifying and resolving challenges using systems thinking. Inspired by Dr. W. Edwards Deming, Hall emphasizes engaged leadership and empowering those closest to the work. The conversation focuses on moving beyond simply fixing problems to proactively preventing them.

In this interview, YPulse’s MaryLeigh Bliss shares insights from their advertising/marketing effectiveness and DEI reports, highlighting that social platforms are the key drivers of purchase decisions for young consumers. The conversation emphasizes the power of authentic, user-generated content and touches on young consumers’ strong commitment to DEI.

Unlock your creative potential with the "Be Silly" strategy. In this interview, Tatiana Karpukhina and Jiabi Wang discuss their research showing how intentionally generating silly ideas can break cognitive fixation and lead to more innovative solutions. Learn how to apply this simple yet powerful technique to boost creativity in both personal and professional settings.

An interview with Professor Jochen Hartmann about the use of generative AI in marketing, specifically focusing on comparing AI-generated images to human-created ones. Hartmann discusses research involving various AI models like DALL-E-3, Midjourney, and Firefly, and the surprising findings about their performance in aesthetics, realism, and effectiveness in real-world ad campaigns. The conversation highlights the rapid development of AI in marketing and its potential to create "superhuman" imagery.

Photography expertise for personal branding and business success. In this interview, Rana Faure, a seasoned photo industry executive, shares how to select the right photographer, prepare for effective headshots, and create a compelling visual strategy for your business. Get advice on stock vs. custom photography, event coverage, and understanding image rights. Listen for practical tips for elevating your professional image.

MaryLeigh Bliss of YPulse shares insights into the latest social media trends and consumer behaviors among Gen Z and millennials. She breaks down platform usage, video content preferences, the growing popularity of Pinterest, and TikTok’s role in trend discovery and social shopping. The discussion also dives into the unique traits and spending habits of 20-somethings, highlighting how social media serves as their go-to source for both information and inspiration.

Entertainment industry leader Steve Kazanjian speaks with Gabriella Mirabelli about Social Department, an AI platform that transforms content libraries into social media gold. Explore how to maximize marketing ROI, reach new audiences, and leverage legacy content using cutting-edge AI technology.

Discover the latest research on consumer attitudes towards AI with Dr. Ana Valenzuela. Learn about evolving perceptions, resistance factors, and strategies for businesses to build trust in AI solutions. Explore key findings from a meta-analysis of 20 years of academic research on AI and consumer behavior.

In this interview, Meghan Kirsch, an Emmy and James Beard award-winning media executive, shares her experience of transitioning from B2C to B2B marketing. The conversation focuses on how to apply consumer-focused strategies to a business environment, emphasizing that at the end of the day, you're still communicating with people. Meghan stresses the importance of humanizing B2B interactions and bringing creativity to what is often perceived as a dry, corporate space.