This interview provides insights into the tween consumer market from YPulse's MaryLeigh Bliss. Learn about their tech habits, social media use (YouTube, TikTok, Fortnite), parental influence, and key trends shaping this generation. Discover how to effectively reach 8- to 12-year-olds with digital products, gaming, and diverse content.

Is your agency stuck below the $1 million revenue mark? 🤔 Brad Farris, a 20+ year advisor, shares actionable strategies to scale your agency to $3-5 million. Learn about leadership, profitability, client acquisition, and team management to unlock growth.

Influencer marketing is huge, but how do creators balance authenticity with making money? Professor Dr. Johanna Gollnhofer discusses the "creator's dilemma" and strategies for brands to partner with creators effectively. Learn about maintaining authenticity in sponsored content and the future of social media marketing.

Explore the difference between "earned rest" and "expansive rest" with Public Health Burnout Coach Marissa McKool. This interview explores overcoming work stress, redefining rest, and achieving sustainable work-life balance. Learn practical strategies to process emotions, challenge limiting beliefs, and embrace rest without guilt, ultimately boosting creativity and well-being.

In this interview, YPulse's MaryLeigh Bliss discusses young consumers’ gaming and media consumption habits. Discover key insights on reaching young consumers, including their openness to in-game marketing and social media's role in driving entertainment engagement. Learn which platforms and strategies resonate most today.

Diane Schwartz, CEO of Ragan Communications, discusses the role of communications in business, the importance of aligning communication goals with business goals, and how to build and maintain a strong brand reputation. She also provides insights on working with communications firms and managing expectations.

In this interview Emanuela Prandelli explores the relationship between luxury brands and content creators. Prandelli argues that luxury brands can benefit from collaborating with content creators, but they need to find the right balance between maintaining control and allowing creative freedom.

Gabriella Mirabelli and guest Jenny Wall, CMO of VideoAmp, discuss the evolving landscape of entertainment, marketing, and advertising. Wall shares her insights on the power of data-driven storytelling, the importance of embracing new metrics, and the future of advertising in the digital age.

Discover the future of youth culture as MaryLeigh Bliss, Chief Content Officer at YPulse, reveals her predictions for 2025's top trends. From the revival of local, offline experiences to the rise of livestream shopping and newsletter influencers, get insights into how Gen Z and Millennials are shaping the future of consumerism, social media, and pop culture. Find out how brands and marketers can stay ahead of the curve and effectively engage with these influential generations.

In this episode Jennifer Gardner, a trial lawyer, coach, and consultant, shares valuable insights on persuasive communication. Learn how to leverage authenticity, storytelling, and active listening to advance your ideas and become a more effective communicator, especially in high-stakes situations.

This interview with Simone Wies and Alexander Edeling explores the evolving creator economy, focusing on the rise of "creatrepreneurs" and their unique business models. Gain valuable insights into the factors driving success in the creator economy and learn how marketers can effectively collaborate with these entrepreneurial content creators.

This interview with Molly Neuman, President of CD Baby, explores her journey from Riot Grrrl musician to music industry executive. Neuman discusses the music industry's evolution, the importance of representation and activism, and the challenges of balancing creativity and business. Gain insights into leadership, the democratization of music, and the ongoing struggle for equality in the industry.

In this interview, MaryLeigh Bliss, YPulse's chief content officer, dives into the latest trends in social media usage among Gen Z and Millennials. The discussion covers the most popular platforms, key features driving engagement, and young people's views on social media's impact. Bliss also highlights the expectations these generations have for brands and influencers in social media spaces.

In this interview w Alexander Bleier, Associate Professor of Marketing at the Frankfurt School of Finance and Management, explores the complexities of the creator economy and its reliance on social media platforms. Key topics include the role of platforms in content discovery, creation, and monetization, as well as the challenges and opportunities presented by emerging technologies like AI. The discussion explores the evolving relationship between creators, users, and advertisers, raising questions about the future of the creator economy as a sustainable career path.

YPulse’s MaryLeigh Bliss explores Gen Z and Millennial subcultures, highlighting how young consumers find community and belonging in their passions. The conversation dives into the distinctions between fandoms and subcultures, the impact of loneliness on community-seeking, and the opportunities for brands to engage authentically with these passionate groups.

In this interview, Havoc Robotics CEO Kelly Biderman shares how she is using her media and content background to grow the National Havoc Robot League (NHRL).

Gabriella Mirabelli interviews Professor Alina Sorescu, a chaired professor of marketing at Mays Business School, Texas A&M University, about the intricacies of the creator economy. The discussion explores the nuances of authenticity in content creation, the role of social identity in fostering consumer engagement, and the impact of content length on attention spans. She also sheds light on the future trajectory of the creator economy, emphasizing the need for ongoing research to understand its complex dynamics.

In this insightful interview, Lior Arussy, author of "Dare to Author," shares how to craft a compelling personal narrative. Discover the power of deliberate vision, intentional humanity, and gratitude in shaping your life story and making a positive impact. Don't miss his inspiring story about choosing humanity over profit, a true testament to living your values.

Join Gabriella Mirabelli as she interviews Dan Rua, CEO and co-founder of Admiral, about the future of digital advertising. Rua shares his insights on the shift from ad tech to martech, the challenges and opportunities publishers face in building direct relationships with users, and the impact of generative AI on the industry.

In this episode, YPulse's Chief Content Officer MaryLeigh Bliss dives deep into the media consumption habits of Gen Z and Millennials, revealing surprising trends in streaming, social media, and the metaverse. Discover how these generations are reshaping the entertainment landscape and what it means for brands.