In this episode Gabriella Mirabelli interviews Nick Martin, co-founder of Direqt, a conversational AI platform transforming digital publishing. Martin explains how Direqt helps publishers create engaging content, expand distribution, and develop sustainable monetization strategies using AI. He also addresses key concerns like content control, brand identity, and the mitigation of AI hallucinations.

This interview with Dr. Stephanie Mangus explores the two types of unintentional mistakes B2B salespeople can make with clients – relational and sales process transgressions – and how effective communication can address these issues. Dr. Mangus emphasizes that communication format matters, and what salespeople perceive as effective isn't always aligned with customer preferences.

Scott Mautz, author of The Mentally Strong Leader, reveals the 6 mental muscles that make up mental strength and how to build them. In this interview, he shares insights on habit-building, self-assessment, and the importance of mental strength in leadership, especially during challenging times.

In this episode Ypulse's MaryLeigh Bliss discusses the rise of nano creators and why brands should pay attention to these tiny titans of marketing. Learn how brands can effectively engage with nano creators and leverage their authentic voices to connect with young consumers.

Madeline Miller, an executive coach, joins Up Next to discuss burnout and strategies for navigating a work environment that doesn't align with your values. Discover how to recognize signs of misalignment, take control of your career, and prioritize your well-being.

In this episode, Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at Notre Dame's Mendoza College of Business, discusses research he and his colleagues conducted on how color complexity in images can increase social media engagement. He also shares insights on how factors like time of day, image height, and text complexity can moderate this effect.

Gabriella Mirabelli and Joshua Freedman discuss the challenges of building authentic professional relationships in virtual environments. They emphasize the importance of prioritizing emotional intelligence, trust-building, and intentional communication to foster meaningful connections online.

In this episode Gabriella Mirabelli talks with Joshua Freedman, CEO of Six Seconds, about the causes of burnout and how to manage and prevent it. They discuss the four key emotional drivers of burnout, the role of organizational culture, and strategies for navigating burnout in specific workplace scenarios. Tune in to gain valuable insights on how to combat burnout and foster healthier work environments.

What are Gen Z and Millennials really getting up to?

YPulse's Tori D'Amico joins Gabriella Mirabelli to discuss their latest trend report on vices. From declining alcohol consumption and the rise of sober curiosity to the complexities of wellness and the allure of new indulgences, this episode offers a glimpse into the changing landscape of young consumers' views of vice and indulgence.

Artificial intelligence (AI) is revolutionizing the creative industry, enhancing workflows, and empowering creative teams. In this interview, Greg Harrison, Chief Creative Officer at MOCEAN, discusses the practical applications, benefits, and implications of AI in creative services, emphasizing the importance of ethical considerations and transparency. Harrison advocates for a balanced approach to AI, highlighting its potential for efficiency gains and the ongoing debate on its impact on creativity.

Join Gabriella Mirabelli as she interviews Albert Valenti, assistant professor of marketing at IESE Business School, about research he and his colleagues conducted on advertising works. Using data from 178 brands over seven years, Valente discusses how advertising impacts consumers and drives purchases through cognition, affect, and experience. He reveals a predominant sequence in consumer response and shares insights on how product category and differentiation affect this process.

In today’s interview MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the evolving relationship between music and young consumers, focusing on how Gen Z and millennials discover and engage with music. The conversation also highlights the continued shift in spending priorities toward experiences over physical products.

In this episode Joshua Freedman, CEO of Six Seconds, discusses the alarming findings from the 2024 State of the Heart report, revealing a global decline in emotional intelligence and its impact on well-being and burnout. He emphasizes the learnability of emotional intelligence and the crucial role it plays in personal and professional success.

In this episode, Dr. Li Huang, assistant professor of marketing at Hofstra University, discusses her research on how video conferencing influences consumer behavior. She reveals that the heightened self-awareness during video calls can increase social appearance anxiety, leading to a greater interest in self-enhancement products. The conversation also explores mitigating strategies and practical implications for marketers.

In this interview, Alyssa Gelbard, founder and CEO of Point Road Group, discusses how employee LinkedIn profiles impact the perception of their employer's brand. Her company's research highlighted that well-crafted LinkedIn profiles can significantly influence B2B business decisions and enhance a company's overall image.

Tori D'Amico, Managing Content Editor at YPulse, discusses two recent reports on Gen Z and millennials' views on AI and their use of social media as search engines. Key findings reveal that young consumers generally view AI positively, despite concerns about job displacement and privacy, and that while Google remains a primary search tool, social media platforms like TikTok are increasingly used for searches related to subjective and lifestyle information.

In this interview, Gabriella Mirabelli talks with Irad Eyal, a seasoned entrepreneur and reality TV veteran. They discuss his journey in creating hits like "Floor is Lava" and his latest venture, Quickture. Irad explains how his TV production experience led to Quickture, an AI-powered storytelling platform. This platform aims to revolutionize editing by helping professionals focus on narrative beats and scenes.

This interview with Klaus Miller, an Assistant Professor of Marketing at HEC Paris, focuses on online tracking and the economic implications of cookie lifetime restrictions. Various aspects of online tracking are discussed, including different tracking technologies, user privacy concerns, the role of cookies in targeted advertising, and potential changes in the regulatory landscape. The conversation delves into the lifespan of tracking technologies, the value of cookies for advertisers and publishers, and the need for marketers to adapt to evolving privacy regulations and technological developments.

Amy Kean, CEO and Creative Director of Good Shout, discusses the absurdities of advertising jargon, the impact of insecurity on corporate culture, and the importance of embracing individuality in the workplace. Drawing on her extensive experience and research, Keene offers sharp insights into how fear and ego drive inefficiencies and stifle creativity in the advertising industry.

In today’s interview MaryLeigh Bliss from YPulse reveals that gaming is nearly ubiquitous among young people aged 13 to 39, with significant social and cultural impacts. Gaming not only rivals traditional entertainment but also influences music discovery, fashion, and purchasing behaviors, making it a crucial platform for brand engagement.