324. YPulse. Music, Experiences, and Young Consumers.
July 25, 2024
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In today’s interview MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the evolving relationship between music and young consumers, focusing on how Gen Z and millennials discover and engage with music. The conversation also highlights the continued shift in spending priorities toward experiences over physical products.
Points discussed include:
Digital Platforms, Music Discovery & Fan Engagement: The influence of digital platforms like TikTok, Instagram, and Spotify on how young people find new music and how artists gain popularity. Social media continues to be crucial tool for artists to connect with fans and for fans to engage with music in new ways.
Impact of Technology on Music Consumption: How technology is changing the way music is consumed, with a focus on streaming services and the decline of traditional media.
Shift Toward Experiences: The growing trend among younger generations to prioritize spending on experiences such as concerts and festivals over purchasing physical products.
Brands Welcome: The ways in which today’s young consumers welcome brand participation in their experiences and partnering with their favorite musical creators. Nobody is a sell out and commercial integration (when done well) is celebrated.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
As Chief Content Officer, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.
MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.
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MaryLeigh Bliss
YPulse