350. Diane Schwartz. Navigating Communications.
Diane Schwartz
February 13, 2025
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In this interview Diane Schwartz, CEO of Ragan Communications, provides valuable insights into the world of communications. She emphasizes the communicator's role as a storyteller and brand protector, highlighting the strategic importance of communication in today's business landscape. Overall, her insights provide a valuable roadmap for organizations looking to enhance their communication strategies and achieve their business goals.
Items discussed include:
Defining Communications Roles: Commumications roles within companies are diverse. While some companies may focus on PR and external communications, others may emphasize internal communications, content marketing, or human resources.
Business Goals vs. Communication Goals: It is important to align communication strategies with overall business goals. Communication professionals should be able to demonstrate the value of their work by connecting it to measurable business outcomes.
Building Brand Awareness: When partnering with a communications firm to build brand awareness, organizations should have a clear understanding of their business goals and to be prepared to invest time and resources into the partnership.
Managing Expectations: It is important to manage expectations when working with a communications firm. It takes time to see results and communication professionals should be transparent about what they can and cannot achieve.
Staying Ahead of the Curve: The communications landscape is constantly evolving. Communication professionals need to be innovative and adaptable to stay ahead of the curve.
Diane Schwartz is the Chief Executive Officer of Ragan Communications, a leading media company that serves communicators worldwide with education, networking and unparalleled event experiences. Brands include Ragan, PR Daily, Communications Week and Ragan Training. Tentpole events include the Employee Communications Conference, Future of Communications, Social Media Conference at Disney World and Women’s Business Summit & Retreats. Ragan’s Communications Leadership Council is the premier member organization for communicators at large, multinational organizations. An avid writer, speaker and advocate for communicators, Diane brings more than 25 years of experience to the world of media, events and training.
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Diane Schwartz
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