358. Steve Kazanjian. AI-powered Social Marketing.
Steve Kazanjian
April 10, 2025
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Steve Kazanjian, a leading figure in the entertainment industry and brand strategy, discusses Social Department, an AI-powered platform designed to revolutionize social media marketing for entertainment brands, particularly those with large content libraries. Kazanjian explains how this tool can help marketers efficiently create and distribute vast amounts of social content, unlocking the value of legacy content often overlooked in traditional marketing strategies.
Key items discussed include:
AI-Powered Platform: Social Department uses AI to analyze content, understand demographics, and generate tailored social media strategies and assets.
Content Scalability: The platform addresses the need for constant social media updates by producing content at scale, making it ideal for those with extensive visual or audio libraries.
Library Content Focus: Kazanjian highlighted the importance of marketing library content, which often receives little attention despite making up a large portion of viewing.
Cost Efficiency: Using Social Department significantly reduces the cost per social media asset compared to traditional methods, offering substantial savings.
Workflow Optimization: The platform streamlines the creation process, allowing marketing teams to focus on higher-level strategic and creative tasks.
Steve Kazanjian is a globally recognized brand strategist, community builder, and marketing consultant, helping professionals, businesses, and industries navigate transformation. With a career spanning executive leadership, agency strategy, and creative excellence, he has built, scaled, and redefined businesses at the intersection of entertainment, marketing, and technology.
As the founder of The Next [Next] Group, Steve provides strategic advisory services focused on growth, competitive positioning, and business development—helping agencies, brands, and creative professionals sharpen their value propositions and accelerate success.
He also leads partnerships for Social Dept, an AI-powered social marketing platform revolutionizing how entertainment brands maximize audience engagement. Social Dept unlocks the hidden value of content libraries, transforming legacy assets into high-performance social campaigns at scale by blending AI-driven insights with strategic marketing expertise
In addition, Steve is building My Next [Next]—a career-focused initiative designed to help creative professionals navigate career transitions, develop their personal brands, and forge meaningful industry connections. Through curated conversations, strategic insights, and peer-driven discussions, My Next [Next] equips professionals with the tools to stay ahead in an evolving landscape.
A recognized creative leader, Steve has shaped industries at the intersection of strategy, design, and media innovation. As the former President & CEO of Promax, he led the global association representing thousands of entertainment marketers, helping define the industry’s approach to branding, promotion, and audience engagement. His background spans award-winning creative direction, brand strategy, and foundational leadership in agency and design—earning recognition for driving innovation and elevating creative excellence.
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Steve Kazanjian
Social Dept
The Next [Next] Group