375. Kira Shishkin. informed.
Kira Shishkin
August 14, 2025
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In this episode, Kira Shishkin, CEO of informed, a news concierge service built for the era of information overwhelm, shares why he founded the company, what sets it apart, and how its unique, minimalist SMS-based model delivers "news without noise."
The conversation explores:
What makes informed’s approach to news delivery stand out in a landscape cluttered with ads, clickbait, and bias.
What thinking shaped their subscription model, and how pricing might evolve as the platform grows.
How they plan to preserve human interaction in its customer service as it scales—and what a tiered approach to support look like.
What marketing strategies have helped informed grow without relying on paid media, and why is the team cautious about adopting social media too quickly.
The ways Kira’s background in venture capital shaped his approach to launching and growing informed.
To get informed, simply text "upnext" to 844-406-4636
Kira Shishkin is the CEO of informed, the news concierge service to beat misinformation overload. Kira is a 4-time serial entrepreneur, strategic advisor, and investor in the technology industry. His experience spans investment banking, corporate strategy, and private equity investments in category-defining ventures. His education includes University of Chicago, Booth School of Business, and Stanford. Kira was in Forbes 30 Under 30.
informed is your news concierge to beat misinformation overload. It provides minimal, concise, and factual daily news briefings via SMS to keep you informed without the influence of bias, sensationalism, or advertisements. Know more, read less. Get https://informed.now
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