In this interview w Alexander Bleier, Associate Professor of Marketing at the Frankfurt School of Finance and Management, explores the complexities of the creator economy and its reliance on social media platforms. Key topics include the role of platforms in content discovery, creation, and monetization, as well as the challenges and opportunities presented by emerging technologies like AI. The discussion explores the evolving relationship between creators, users, and advertisers, raising questions about the future of the creator economy as a sustainable career path.

YPulse’s MaryLeigh Bliss explores Gen Z and Millennial subcultures, highlighting how young consumers find community and belonging in their passions. The conversation dives into the distinctions between fandoms and subcultures, the impact of loneliness on community-seeking, and the opportunities for brands to engage authentically with these passionate groups.

In this interview, Havoc Robotics CEO Kelly Biderman shares how she is using her media and content background to grow the National Havoc Robot League (NHRL).

Gabriella Mirabelli interviews Professor Alina Sorescu, a chaired professor of marketing at Mays Business School, Texas A&M University, about the intricacies of the creator economy. The discussion explores the nuances of authenticity in content creation, the role of social identity in fostering consumer engagement, and the impact of content length on attention spans. She also sheds light on the future trajectory of the creator economy, emphasizing the need for ongoing research to understand its complex dynamics.

In this insightful interview, Lior Arussy, author of "Dare to Author," shares how to craft a compelling personal narrative. Discover the power of deliberate vision, intentional humanity, and gratitude in shaping your life story and making a positive impact. Don't miss his inspiring story about choosing humanity over profit, a true testament to living your values.

Join Gabriella Mirabelli as she interviews Dan Rua, CEO and co-founder of Admiral, about the future of digital advertising. Rua shares his insights on the shift from ad tech to martech, the challenges and opportunities publishers face in building direct relationships with users, and the impact of generative AI on the industry.

In this episode, YPulse's Chief Content Officer MaryLeigh Bliss dives deep into the media consumption habits of Gen Z and Millennials, revealing surprising trends in streaming, social media, and the metaverse. Discover how these generations are reshaping the entertainment landscape and what it means for brands.

In this episode Gabriella Mirabelli interviews Nick Martin, co-founder of Direqt, a conversational AI platform transforming digital publishing. Martin explains how Direqt helps publishers create engaging content, expand distribution, and develop sustainable monetization strategies using AI. He also addresses key concerns like content control, brand identity, and the mitigation of AI hallucinations.

This interview with Dr. Stephanie Mangus explores the two types of unintentional mistakes B2B salespeople can make with clients – relational and sales process transgressions – and how effective communication can address these issues. Dr. Mangus emphasizes that communication format matters, and what salespeople perceive as effective isn't always aligned with customer preferences.

Scott Mautz, author of The Mentally Strong Leader, reveals the 6 mental muscles that make up mental strength and how to build them. In this interview, he shares insights on habit-building, self-assessment, and the importance of mental strength in leadership, especially during challenging times.

In this episode Ypulse's MaryLeigh Bliss discusses the rise of nano creators and why brands should pay attention to these tiny titans of marketing. Learn how brands can effectively engage with nano creators and leverage their authentic voices to connect with young consumers.

Madeline Miller, an executive coach, joins Up Next to discuss burnout and strategies for navigating a work environment that doesn't align with your values. Discover how to recognize signs of misalignment, take control of your career, and prioritize your well-being.

In this episode, Vamsi Kanuri, the Viola D. Hank Associate Professor of Marketing at Notre Dame's Mendoza College of Business, discusses research he and his colleagues conducted on how color complexity in images can increase social media engagement. He also shares insights on how factors like time of day, image height, and text complexity can moderate this effect.

Gabriella Mirabelli and Joshua Freedman discuss the challenges of building authentic professional relationships in virtual environments. They emphasize the importance of prioritizing emotional intelligence, trust-building, and intentional communication to foster meaningful connections online.

In this episode Gabriella Mirabelli talks with Joshua Freedman, CEO of Six Seconds, about the causes of burnout and how to manage and prevent it. They discuss the four key emotional drivers of burnout, the role of organizational culture, and strategies for navigating burnout in specific workplace scenarios. Tune in to gain valuable insights on how to combat burnout and foster healthier work environments.

What are Gen Z and Millennials really getting up to?

YPulse's Tori D'Amico joins Gabriella Mirabelli to discuss their latest trend report on vices. From declining alcohol consumption and the rise of sober curiosity to the complexities of wellness and the allure of new indulgences, this episode offers a glimpse into the changing landscape of young consumers' views of vice and indulgence.

Artificial intelligence (AI) is revolutionizing the creative industry, enhancing workflows, and empowering creative teams. In this interview, Greg Harrison, Chief Creative Officer at MOCEAN, discusses the practical applications, benefits, and implications of AI in creative services, emphasizing the importance of ethical considerations and transparency. Harrison advocates for a balanced approach to AI, highlighting its potential for efficiency gains and the ongoing debate on its impact on creativity.

Join Gabriella Mirabelli as she interviews Albert Valenti, assistant professor of marketing at IESE Business School, about research he and his colleagues conducted on advertising works. Using data from 178 brands over seven years, Valente discusses how advertising impacts consumers and drives purchases through cognition, affect, and experience. He reveals a predominant sequence in consumer response and shares insights on how product category and differentiation affect this process.

In today’s interview MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the evolving relationship between music and young consumers, focusing on how Gen Z and millennials discover and engage with music. The conversation also highlights the continued shift in spending priorities toward experiences over physical products.

In this episode Joshua Freedman, CEO of Six Seconds, discusses the alarming findings from the 2024 State of the Heart report, revealing a global decline in emotional intelligence and its impact on well-being and burnout. He emphasizes the learnability of emotional intelligence and the crucial role it plays in personal and professional success.