In this episode, Dr. Li Huang, assistant professor of marketing at Hofstra University, discusses her research on how video conferencing influences consumer behavior. She reveals that the heightened self-awareness during video calls can increase social appearance anxiety, leading to a greater interest in self-enhancement products. The conversation also explores mitigating strategies and practical implications for marketers.

In this interview, Alyssa Gelbard, founder and CEO of Point Road Group, discusses how employee LinkedIn profiles impact the perception of their employer's brand. Her company's research highlighted that well-crafted LinkedIn profiles can significantly influence B2B business decisions and enhance a company's overall image.

Tori D'Amico, Managing Content Editor at YPulse, discusses two recent reports on Gen Z and millennials' views on AI and their use of social media as search engines. Key findings reveal that young consumers generally view AI positively, despite concerns about job displacement and privacy, and that while Google remains a primary search tool, social media platforms like TikTok are increasingly used for searches related to subjective and lifestyle information.

In this interview, Gabriella Mirabelli talks with Irad Eyal, a seasoned entrepreneur and reality TV veteran. They discuss his journey in creating hits like "Floor is Lava" and his latest venture, Quickture. Irad explains how his TV production experience led to Quickture, an AI-powered storytelling platform. This platform aims to revolutionize editing by helping professionals focus on narrative beats and scenes.

This interview with Klaus Miller, an Assistant Professor of Marketing at HEC Paris, focuses on online tracking and the economic implications of cookie lifetime restrictions. Various aspects of online tracking are discussed, including different tracking technologies, user privacy concerns, the role of cookies in targeted advertising, and potential changes in the regulatory landscape. The conversation delves into the lifespan of tracking technologies, the value of cookies for advertisers and publishers, and the need for marketers to adapt to evolving privacy regulations and technological developments.

Amy Kean, CEO and Creative Director of Good Shout, discusses the absurdities of advertising jargon, the impact of insecurity on corporate culture, and the importance of embracing individuality in the workplace. Drawing on her extensive experience and research, Keene offers sharp insights into how fear and ego drive inefficiencies and stifle creativity in the advertising industry.

In today’s interview MaryLeigh Bliss from YPulse reveals that gaming is nearly ubiquitous among young people aged 13 to 39, with significant social and cultural impacts. Gaming not only rivals traditional entertainment but also influences music discovery, fashion, and purchasing behaviors, making it a crucial platform for brand engagement.

In a candid interview, Steve Flanagan discusses "The Game," his personal mission to help individuals advance their careers by leveraging LinkedIn. Through mentoring and using authentic storytelling, he empowers others to build connections, create opportunities, and navigate career transitions with resilience and generosity.

Dr. Anastasia Kārkliņa Gabriel, a cultural theorist and strategist, discusses the essence of cultural intelligence in marketing, emphasizing the importance of resonance in messaging and measuring impact beyond traditional metrics. Through insightful frameworks and practical advice, she guides marketers in navigating controversies, engaging diverse communities, and fostering authentic connections in today's dynamic cultural landscape.

In an insightful conversation with marketing experts Zachary Estes and Varun Sharma, we delve into the ways in which olfactory imagery of scented objects on packaging or advertisements can significantly enhance consumer evaluations, particularly for products where scent plays a relevant role. Additionally, we explore the types of olfactory images that may have a detrimental effect and the contexts in which this effect may be less significant.

Nick Childs, a former creative leader in the advertising industry, opens up about his transition from uncertainty to purpose-driven entrepreneurship. Following an unexpected exit from advertising, Childs navigated the challenges of reinventing his career, culminating in the co-founding of DIRT, an AI-powered content measurement engine. Leveraging innovative biometric neuroscience methods, DIRT democratizes audience research, offering creators of all sizes invaluable insights into audience engagement.

A discussion with MaryLeigh Bliss, Chief Content Officer at YPulse, into the evolving landscape of word-of-mouth marketing among Gen Z and Millennials. Unveiling insights from their latest trend report, ML illuminates the expanding definition of word of mouth, the influence of social media, and the crucial role of authenticity in engaging young consumers.

Grow Your Business Fast.

This interview features a conversation with Felix Velarde about his book, "Scale at Speed." He gives tips on growing businesses with strategy, teams, and innovation.

In this interview Bryan Hochstein, an associate professor of marketing at the University of Alabama, explains the importance of Customer Success Management (CSM) in B2B industries. He discusses how CSM extends beyond conventional sales strategies, emphasizing proactive relationship management, value realization, and organizational alignment to foster long-term customer success.

An interview with Andrew Bergman, CEO of Downtown Music Holdings, into the company's journey from an independent record label to a service-oriented powerhouse in the music industry, emphasizing the empowerment of artists through ownership and control. Bergman discusses Downtown's commitment to simplifying processes for creators, navigating challenges, and leveraging emerging technologies like AI while maintaining a steadfast focus on supporting artists' careers and creative endeavors.

Gain valuable insights into tween behaviors and preferences with YPulse's latest report, led by Chief Content Officer MaryLeigh Bliss, providing crucial data for marketers and parents navigating this digitally savvy demographic. Stay ahead of trends and understand the evolving needs of today's tweens to shape effective strategies for engagement and development.

Today’s interview with David Schweidel, a marketing expert at Emory University, explores the transformative potential of generative AI in advertising. Schweidel highlights the integration of AI-driven visuals as a catalyst for reshaping the entire advertising landscape, promising novel approaches to brand narrative and consumer interaction.

In today’s interview Dr. Jeff Johnson explores the challenges of dissent in B2B sales, offering strategies for navigating buying center dynamics. Learn how sales professionals can leverage social intelligence, empathy, and distributed approaches to address dissent effectively and drive successful outcomes.

In this interview, Scott Edwards, EVP at Fox Entertainment, shares invaluable insights into navigating the complexities of creative management within entertainment marketing. Emphasizing the delicate balance between freedom and structure, Edwards underscores the importance of aligning creative endeavors with business objectives while fostering innovation, collaboration, and effective communication within teams.

Explore the harsh realities of long-term unemployment with Professor Ofer Sharone as he delves into the biases, stigmas, and challenges faced by seasoned professionals in today's job market. Gain valuable insights and strategies to navigate the complexities of job searching in an unforgiving landscape.