Discover the latest insights into media consumption trends among Gen Z and millennials in this episode featuring MaryLeigh Bliss, Chief Content Officer at YPulse. From Netflix's continued dominance to the impact of diversity in content, gain valuable insights into engaging young consumers effectively.

Gabriella Mirabelli and Evan Shapiro have a candid discussion about Evan’s perspectives on the media landscape, marketing dynamics, and corporate culture.

The interview explores the nuanced effects of layoffs on consumer brand perception and the strategic communication strategies employed by companies to mitigate negative impacts. Samuel Stäbler and Alexander Edeling discuss their research findings, revealing the complex interplay between layoffs, advertising intensity, corporate social responsibility, and brand resilience.

Explore the transformative power of sonic branding with consumer behaviorist Bjorn Thorleifsson from amp Sound Branding. Uncover key insights into emotional connections, cross-cultural universality, and practical tips for implementing effective sonic branding strategies on any budget.

Dive into the world of social media strategies with Gabriella Mirabelli and MaryLeigh Bliss, Chief Content Officer at YPulse. Discover actionable tips for building an authentic social media presence and staying ahead in the dynamic landscape of social marketing to Gen Z and millennials.

Dive into the world of innovation with Professor Stefan Stremersch in this insightful interview hosted by Gabriella Mirabelli. Gain valuable insights into ideation practices. Explore the impact of generative AI on ideation and discover how businesses can foster innovation successfully.

Get in the game with Gabriella Mirabelli and MaryLeigh Bliss, Chief Content Officer of YPulse, as they bust the commonly held myths about Gen Z and Millennial gaming habits, highlight brand integration opportunities, and discuss why time spent gaming doesn’t correlate with what makes a player … a self-described gamer.

Delve into Applicant Tracking Systems (ATS) as William Tincup, President of Recruiting Daily, shares useful strategies alongside host Gabriella Mirabelli. Learn key tips to enhance your job search and stand out in the rapidly-changing HR technology landscape.

In this episode we dive into the future of marketing as Martin Schreier, Head of Marketing at WU Vienna, and host Gabriella Mirabelli discuss the impact of generative AI on academic research and marketing strategies. They explore the nuances of AI integration, transparency, and the democratization of marketing functions, with insights into the collaborative future where humans and AI enhance productivity.

In this episode, MaryLeigh Bliss, YPulse’s Chief Content Officer, joins Gabriella Mirabelli to delve into the ever-evolving landscape of social media and the crucial strategies brands must adopt to resonate with Gen Z and Millennials. From TikTok's unprecedented growth trajectory and dominance among Gen Z to TwitterX's limited impact, the discussion covers generational definitions, the shift of social media as a search engine, and the significance of active engagement and content creation on multiple platforms.

Join host Gabriella Mirabelli and guest Patrick Esposito, CEO of Initiative Labs and President of Acme General Corp, as they discuss Esposito's book "The Structure of Success." Their conversation offers valuable insights and practical strategies for navigating challenges and avoiding the common pitfalls often faced by small to mid-sized businesses.

Discover the key insights from Prof. Koen Pauwels as he discusses optimizing your marketing mix with a focus on effectiveness over efficiency, the role of content and creativity, and the delicate balance of frequency and timing in marketing campaigns. Learn how to align your marketing efforts with business objectives and craft creative messages that drive advertising effectiveness, in a conversation with Gabriella Mirabelli.

In a thought-provoking conversation, Gabriella Mirabelli interviews Dr. Kyle Murray, delving into the intricate dynamics of sustainable behavior and how values and energy play a pivotal role in promoting eco-conscious actions, offering valuable insights for brands and policymakers.

Discover the latest media consumption trends and Gen Z preferences in an insightful interview with MaryLeigh Bliss from YPulse, hosted by Gabriella Mirabelli. Gain valuable insights into the evolving media landscape and youth engagement strategies.

Discover how to make an impact on your busy readers.

Dive into an interview with Harvard University's Public Policy Professor, Todd Rogers, conducted by Gabriella Mirabelli, for expert advice on tailored, succinct, and emotionally engaging communication strategies.

Explore an insightful interview with renowned tech visionary Courtney Harding, conducted by host Gabriella Mirabelli, as they delve into the future of spatial computing, the metaverse, and more!

Gabriella Mirabelli interviews Dr. Nadia Abou Nabout, an expert in interactive marketing and social media, about the challenges marketers face in digital advertising and practical guidance for assessing the effectiveness of various targeting strategies in today's dynamic landscape.

Gabriella Mirabelli and Anastasia Pelot delve into the world of Gen Z and brand authenticity. YPulse's latest research findings sheds light on which brands Gen Z deems ‘most authentic’ and what makes a brand truly authentic in these young consumers’ eyes.

Join host Gabriella Mirabelli in an insightful discussion with authors Doug Lennick and Chuck Wachendorfer as they delve into the transformative lessons from their book 'Don't Wait for Someone Else to Fix It,' offering valuable insights for leaders looking to navigate challenges and achieve their goals. Get ready to gain actionable knowledge and practical advice from this engaging interview.

A discussion of the transformative lessons from Laura Gassner Otting's book 'Wonderhell' through an insightful interview between Gabriella Mirabelli and Laura, as they discuss navigating the challenges of success.