285. YPulse. Gen Z’s Most Authentic Brands.
Anastasia Pelot
September 28, 2023
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In the competitive landscape of brand marketing, understanding and harnessing authenticity is the key to capturing the hearts and loyalty of Gen Z consumers. As our interview with Anastasia Pelot from YPulse reveals, authenticity isn't just a buzzword; it's a potent strategy for connecting with the next generation of consumers.
Takeaways include:
Authenticity Assessment: To determine brand authenticity, YPulse surveyed a staggering 75,000 people aged 13 to 22. This data was collected over the past year, from July to July, giving us a snapshot of how authentic brands were perceived during that time.
Components of Brand Authenticity: Authenticity, as Anastasia explains, is multifaceted. It primarily hinges on a brand being true to its personality, which includes traits like honesty, transparency, and a genuine passion for their products.
Notable Brands and Rankings: The interview shares the top five ‘most authentic’ brand rankings in North America as well as the top five in Western.
Tips for Authenticity on a Budget: Practical advice for marketers on a budget. Engaging authentically on social media, understanding platform cultures, and ensuring consistent messaging can all enhance brand authenticity.
Anastasia Pelot is the Content Marketing Manager at YPulse. She is a youth culture expert who leverages her deep understanding of generational behaviors to provide valuable insights for brands engaging young consumers. She specializes in decoding Gen Z culture, guiding brands through the latest trends and generational shifts, and transforming data into actionable knowledge.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. They give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.
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Anastasia Pelot