302. YPulse. Young Consumers & Media Consumption.
MaryLeigh Bliss
February 15, 2024
Listen to full episode :
In today's episode we're joined by MaryLeigh Bliss, the Chief Content Officer at Y Pulse, a leading authority on Gen Z and millennial opinions and behaviors. MaryLeigh provides invaluable insights into the latest trends in media consumption among young consumers and what it means for industry professionals aiming to capture their attention. From streaming preferences to the impact of diversity in content, she offers a comprehensive analysis of the ever-evolving entertainment landscape.
Key Issues Discussed:
The Reign of Netflix: Despite growing competition, Netflix remains the top platform across all age groups, signaling its dominance in the streaming landscape. Highlighting Netflix's strategic moves, we delve into what the platform is doing to acquire and engage consumers, including content offerings, marketing tactics and user experiences.
Diversity Matters: The significance of diversity in entertainment is underscored, with insights into how platforms like Netflix and Disney Plus are perceived regarding inclusivity
Understanding Consumer Preferences & Behavior: Which genres pop, beyond comedy, for different demographic groups. How young consumers discover new content how decision fatigue in a crowded market offers all platforms a yet untapped opportunity to engage viewers.
Device Preferences: Smartphones emerge as the primary device for consuming video content among young consumers, offering a personalized and immersive viewing experience.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
As Chief Content Officer, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.
MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.
Learn More:
Click here to sign up for Ypulse
MaryLeigh Bliss
YPulse