289. YPulse. Young Consumers & Media Consumption.
MaryLeigh Bliss
October 26, 2023
Listen to full episode :
In today’s episode MaryLeigh Bliss, Chief Content Officer of YPulse, shared valuable insights into the media consumption habits of Gen Z and millennials.
Some highlights:
Preferred Content Platforms: Tik Tok might be GenZ’s favorite social media platform, but 63% of young consumers use Netflix weekly and they report that it is their content platform of choice, beating out not only TikTok, but also Disney, Amazon Prime, and Hulu.
When forced to pick between streaming services and social media, 54% of young consumers choose streaming services.
Social platforms are critical to content discovery, with 63% of young consumers saying that seeing show clips on their “for you” page or in their social feed, makes them want to watch shows.
The long and the short of it is … that young consumer preferences are evenly split between short-form and long-form video content .
Smartphones are the favored devices for young consumers to watch content - underscoring the importance of optimizing user experiences for mobile devices.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
As Chief Content Officer, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.
MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.
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MaryLeigh Bliss
YPulse