What are Gen Z and Millennials really getting up to?

YPulse's Tori D'Amico joins Gabriella Mirabelli to discuss their latest trend report on vices. From declining alcohol consumption and the rise of sober curiosity to the complexities of wellness and the allure of new indulgences, this episode offers a glimpse into the changing landscape of young consumers' views of vice and indulgence.

Artificial intelligence (AI) is revolutionizing the creative industry, enhancing workflows, and empowering creative teams. In this interview, Greg Harrison, Chief Creative Officer at MOCEAN, discusses the practical applications, benefits, and implications of AI in creative services, emphasizing the importance of ethical considerations and transparency. Harrison advocates for a balanced approach to AI, highlighting its potential for efficiency gains and the ongoing debate on its impact on creativity.

Join Gabriella Mirabelli as she interviews Albert Valenti, assistant professor of marketing at IESE Business School, about research he and his colleagues conducted on advertising works. Using data from 178 brands over seven years, Valente discusses how advertising impacts consumers and drives purchases through cognition, affect, and experience. He reveals a predominant sequence in consumer response and shares insights on how product category and differentiation affect this process.

In today’s interview MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the evolving relationship between music and young consumers, focusing on how Gen Z and millennials discover and engage with music. The conversation also highlights the continued shift in spending priorities toward experiences over physical products.

In this episode Joshua Freedman, CEO of Six Seconds, discusses the alarming findings from the 2024 State of the Heart report, revealing a global decline in emotional intelligence and its impact on well-being and burnout. He emphasizes the learnability of emotional intelligence and the crucial role it plays in personal and professional success.

In this episode, Dr. Li Huang, assistant professor of marketing at Hofstra University, discusses her research on how video conferencing influences consumer behavior. She reveals that the heightened self-awareness during video calls can increase social appearance anxiety, leading to a greater interest in self-enhancement products. The conversation also explores mitigating strategies and practical implications for marketers.

In this interview, Alyssa Gelbard, founder and CEO of Point Road Group, discusses how employee LinkedIn profiles impact the perception of their employer's brand. Her company's research highlighted that well-crafted LinkedIn profiles can significantly influence B2B business decisions and enhance a company's overall image.

Tori D'Amico, Managing Content Editor at YPulse, discusses two recent reports on Gen Z and millennials' views on AI and their use of social media as search engines. Key findings reveal that young consumers generally view AI positively, despite concerns about job displacement and privacy, and that while Google remains a primary search tool, social media platforms like TikTok are increasingly used for searches related to subjective and lifestyle information.

In this interview, Gabriella Mirabelli talks with Irad Eyal, a seasoned entrepreneur and reality TV veteran. They discuss his journey in creating hits like "Floor is Lava" and his latest venture, Quickture. Irad explains how his TV production experience led to Quickture, an AI-powered storytelling platform. This platform aims to revolutionize editing by helping professionals focus on narrative beats and scenes.

This interview with Klaus Miller, an Assistant Professor of Marketing at HEC Paris, focuses on online tracking and the economic implications of cookie lifetime restrictions. Various aspects of online tracking are discussed, including different tracking technologies, user privacy concerns, the role of cookies in targeted advertising, and potential changes in the regulatory landscape. The conversation delves into the lifespan of tracking technologies, the value of cookies for advertisers and publishers, and the need for marketers to adapt to evolving privacy regulations and technological developments.

Amy Kean, CEO and Creative Director of Good Shout, discusses the absurdities of advertising jargon, the impact of insecurity on corporate culture, and the importance of embracing individuality in the workplace. Drawing on her extensive experience and research, Keene offers sharp insights into how fear and ego drive inefficiencies and stifle creativity in the advertising industry.

In today’s interview MaryLeigh Bliss from YPulse reveals that gaming is nearly ubiquitous among young people aged 13 to 39, with significant social and cultural impacts. Gaming not only rivals traditional entertainment but also influences music discovery, fashion, and purchasing behaviors, making it a crucial platform for brand engagement.

In a candid interview, Steve Flanagan discusses "The Game," his personal mission to help individuals advance their careers by leveraging LinkedIn. Through mentoring and using authentic storytelling, he empowers others to build connections, create opportunities, and navigate career transitions with resilience and generosity.

Dr. Anastasia Kārkliņa Gabriel, a cultural theorist and strategist, discusses the essence of cultural intelligence in marketing, emphasizing the importance of resonance in messaging and measuring impact beyond traditional metrics. Through insightful frameworks and practical advice, she guides marketers in navigating controversies, engaging diverse communities, and fostering authentic connections in today's dynamic cultural landscape.

In an insightful conversation with marketing experts Zachary Estes and Varun Sharma, we delve into the ways in which olfactory imagery of scented objects on packaging or advertisements can significantly enhance consumer evaluations, particularly for products where scent plays a relevant role. Additionally, we explore the types of olfactory images that may have a detrimental effect and the contexts in which this effect may be less significant.

Nick Childs, a former creative leader in the advertising industry, opens up about his transition from uncertainty to purpose-driven entrepreneurship. Following an unexpected exit from advertising, Childs navigated the challenges of reinventing his career, culminating in the co-founding of DIRT, an AI-powered content measurement engine. Leveraging innovative biometric neuroscience methods, DIRT democratizes audience research, offering creators of all sizes invaluable insights into audience engagement.

A discussion with MaryLeigh Bliss, Chief Content Officer at YPulse, into the evolving landscape of word-of-mouth marketing among Gen Z and Millennials. Unveiling insights from their latest trend report, ML illuminates the expanding definition of word of mouth, the influence of social media, and the crucial role of authenticity in engaging young consumers.

Grow Your Business Fast.

This interview features a conversation with Felix Velarde about his book, "Scale at Speed." He gives tips on growing businesses with strategy, teams, and innovation.

In this interview Bryan Hochstein, an associate professor of marketing at the University of Alabama, explains the importance of Customer Success Management (CSM) in B2B industries. He discusses how CSM extends beyond conventional sales strategies, emphasizing proactive relationship management, value realization, and organizational alignment to foster long-term customer success.

An interview with Andrew Bergman, CEO of Downtown Music Holdings, into the company's journey from an independent record label to a service-oriented powerhouse in the music industry, emphasizing the empowerment of artists through ownership and control. Bergman discusses Downtown's commitment to simplifying processes for creators, navigating challenges, and leveraging emerging technologies like AI while maintaining a steadfast focus on supporting artists' careers and creative endeavors.