Gain valuable insights into tween behaviors and preferences with YPulse's latest report, led by Chief Content Officer MaryLeigh Bliss, providing crucial data for marketers and parents navigating this digitally savvy demographic. Stay ahead of trends and understand the evolving needs of today's tweens to shape effective strategies for engagement and development.

Today’s interview with David Schweidel, a marketing expert at Emory University, explores the transformative potential of generative AI in advertising. Schweidel highlights the integration of AI-driven visuals as a catalyst for reshaping the entire advertising landscape, promising novel approaches to brand narrative and consumer interaction.

In today’s interview Dr. Jeff Johnson explores the challenges of dissent in B2B sales, offering strategies for navigating buying center dynamics. Learn how sales professionals can leverage social intelligence, empathy, and distributed approaches to address dissent effectively and drive successful outcomes.

In this interview, Scott Edwards, EVP at Fox Entertainment, shares invaluable insights into navigating the complexities of creative management within entertainment marketing. Emphasizing the delicate balance between freedom and structure, Edwards underscores the importance of aligning creative endeavors with business objectives while fostering innovation, collaboration, and effective communication within teams.

Explore the harsh realities of long-term unemployment with Professor Ofer Sharone as he delves into the biases, stigmas, and challenges faced by seasoned professionals in today's job market. Gain valuable insights and strategies to navigate the complexities of job searching in an unforgiving landscape.

Discover the latest insights into media consumption trends among Gen Z and millennials in this episode featuring MaryLeigh Bliss, Chief Content Officer at YPulse. From Netflix's continued dominance to the impact of diversity in content, gain valuable insights into engaging young consumers effectively.

Gabriella Mirabelli and Evan Shapiro have a candid discussion about Evan’s perspectives on the media landscape, marketing dynamics, and corporate culture.

The interview explores the nuanced effects of layoffs on consumer brand perception and the strategic communication strategies employed by companies to mitigate negative impacts. Samuel Stäbler and Alexander Edeling discuss their research findings, revealing the complex interplay between layoffs, advertising intensity, corporate social responsibility, and brand resilience.

Explore the transformative power of sonic branding with consumer behaviorist Bjorn Thorleifsson from amp Sound Branding. Uncover key insights into emotional connections, cross-cultural universality, and practical tips for implementing effective sonic branding strategies on any budget.

Dive into the world of social media strategies with Gabriella Mirabelli and MaryLeigh Bliss, Chief Content Officer at YPulse. Discover actionable tips for building an authentic social media presence and staying ahead in the dynamic landscape of social marketing to Gen Z and millennials.

Dive into the world of innovation with Professor Stefan Stremersch in this insightful interview hosted by Gabriella Mirabelli. Gain valuable insights into ideation practices. Explore the impact of generative AI on ideation and discover how businesses can foster innovation successfully.

Get in the game with Gabriella Mirabelli and MaryLeigh Bliss, Chief Content Officer of YPulse, as they bust the commonly held myths about Gen Z and Millennial gaming habits, highlight brand integration opportunities, and discuss why time spent gaming doesn’t correlate with what makes a player … a self-described gamer.

Delve into Applicant Tracking Systems (ATS) as William Tincup, President of Recruiting Daily, shares useful strategies alongside host Gabriella Mirabelli. Learn key tips to enhance your job search and stand out in the rapidly-changing HR technology landscape.

In this episode we dive into the future of marketing as Martin Schreier, Head of Marketing at WU Vienna, and host Gabriella Mirabelli discuss the impact of generative AI on academic research and marketing strategies. They explore the nuances of AI integration, transparency, and the democratization of marketing functions, with insights into the collaborative future where humans and AI enhance productivity.

In this episode, MaryLeigh Bliss, YPulse’s Chief Content Officer, joins Gabriella Mirabelli to delve into the ever-evolving landscape of social media and the crucial strategies brands must adopt to resonate with Gen Z and Millennials. From TikTok's unprecedented growth trajectory and dominance among Gen Z to TwitterX's limited impact, the discussion covers generational definitions, the shift of social media as a search engine, and the significance of active engagement and content creation on multiple platforms.

Join host Gabriella Mirabelli and guest Patrick Esposito, CEO of Initiative Labs and President of Acme General Corp, as they discuss Esposito's book "The Structure of Success." Their conversation offers valuable insights and practical strategies for navigating challenges and avoiding the common pitfalls often faced by small to mid-sized businesses.

Discover the key insights from Prof. Koen Pauwels as he discusses optimizing your marketing mix with a focus on effectiveness over efficiency, the role of content and creativity, and the delicate balance of frequency and timing in marketing campaigns. Learn how to align your marketing efforts with business objectives and craft creative messages that drive advertising effectiveness, in a conversation with Gabriella Mirabelli.

In a thought-provoking conversation, Gabriella Mirabelli interviews Dr. Kyle Murray, delving into the intricate dynamics of sustainable behavior and how values and energy play a pivotal role in promoting eco-conscious actions, offering valuable insights for brands and policymakers.

Discover the latest media consumption trends and Gen Z preferences in an insightful interview with MaryLeigh Bliss from YPulse, hosted by Gabriella Mirabelli. Gain valuable insights into the evolving media landscape and youth engagement strategies.

Discover how to make an impact on your busy readers.

Dive into an interview with Harvard University's Public Policy Professor, Todd Rogers, conducted by Gabriella Mirabelli, for expert advice on tailored, succinct, and emotionally engaging communication strategies.