266. YPulse. Young Consumer Media Consumption Trends.
Laura Barajas
May 18, 2023
Listen to full episode :
In the podcast, Laura Barajas, YPulse's Head of Strategic Services, delves into the current trends of media consumption among young consumers.
Topics include:
Young consumers’ top ranked entertainment platform for video content.
How young consumers feel about the value of paying for streaming subscriptions.
Which glass surface (TV, tablet, laptop or smart phone) young consumers turn to when they want to watch video content.
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Laura Barajas is the Head of Strategic Services at YPulse. She has spent her career evolving brands through marketing strategies, uncovering white space opportunities in changing consumer behavior, and creating award-winning content and campaigns. She has driven strategy and insights across a variety of Fortune 500 companies that span audiences, life stages, and industries such as NBCUniversal, Mattel, Hilton, Ford, and AARP.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. They give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.
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YPulse
Laura Barajas