267. Ethan Song. Rare Circles.
Ethan Song
May 25, 2023
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Today we’re speaking with Ethan Song, the founder and CEO of Rare Circles, a new company in the experiential loyalty space.
Listeners may know him better as the co-founder and CEO of Frank and Oak a leading apparel brand focused on sustainability and climate change that won the Technology Fast 50 and Fast Company’s Most Innovative Company in Retail.
Our conversation explores engaging with consumers and how starting with a core fandom can be very powerful way to grow your business.
Topics include:
Why paid acquisition is seductive to marketers, but slow and steady organic community growth can win in the long term.
How and why social media platforms’ business models impact your business.
Where and how to differentiate your consumer experience.
Ethan Song a builder of technology and companies. He is passionate about understanding human behavior and creating digital solutions and products that have the potential to make things 100x greater. He is deeply interested in the large-scale transformation that is reshaping industries today. His previous company, Frank And Oak, is a leading apparel brand focused on sustainability and climate change. Song is extremely proud of their commitment to not only reducing our carbon footprint but also promoting conservation. As Frank And Oak’s CEO, he led the efforts to create a highly personalized digital shopping experience that is powered by artificial intelligence. Frank And Oak has been named the most innovative company in retail by Fast Company as well as the fastest growing company by Deloitte Fast50. He is currently working on a new company in the experiential loyalty space called RareCircles which is backed by Tiger Global and Whitestar Capital.
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Ethan Song
Rare Circles