155. YPulse. Young Consumers & Privacy.
MaryLeigh Bliss
March 18, 2021
Listen to full episode :
Three quarters of young consumers believe that brands are tracking their digital life and 78% are skeptical about online security.
In this podcast MaryLeigh Bliss, VP of content at YPulse, dives into the report’s details, explaining what the research can tell us about how young consumers are feeling about their digital privacy and what it means for brands.
Topics include:
Why young consumers are concerned about the way their data is being used.
The interesting differences between how GenZ and Millennial generations think about their data security.
What Millennial parents (yes, they’re parents!) are thinking regarding their children’s privacy and what it means for connected toys.
Who young consumers believe is responsible for keeping their data safe (spoiler: it isn’t them).
How negative real life experiences have influenced not only trust in brands, but also young consumer’s digital behavior.
Which types of experiences young consumers willing to exchange their data for.
Which consumers are more inclined to embrace biotechnology to secure their data.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
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MaryLeigh Bliss
YPulse