156. Bruce Taub. The Principal Post.
Bruce Taub
March 25, 2021
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Today we’re speaking with Bruce Taub, founder, CEO and Managing Editor of The Principal Post, an innovative digital publishing platform for self-authored narratives and press.
Topics discussed include:
Why the content marketplace needs The Principal Post.
How the current content paradigm boxes out important voices and hand raisers with stories to share.
Why removing subscribers and advertisers from the revenue equation can be a winning proposition.
How even though clients pay … they aren’t paying to play.
How our Google search-for-research habit relates to The Principal Post’s content discovery strategy.
Bruce Taub’s corporate experience includes senior positions at two Fortune 50 investment firms. At Merrill Lynch, where he worked for over twenty years, he held positions as Senior Director of the International Sales and Products Group and as National Sales Manager for the U. S. Private Client Group. He later served as Senior Vice President at Prudential Financial, responsible for the securities and financial planning businesses in the northeastern United States and a member of the securities company Operating Committee.
Upon leaving the corporate world, Bruce advised a number of start-up and early stage ventures in business management, marketing, strategy and capital structuring. He founded Fernwood Art Investments, LLC, a financial company focused on the art economy, in 2002.
In 2007, Bruce resumed his education to pursue a lifelong dream of teaching at university. Bruce holds a bachelor’s degree in Leadership Science (summa cum laude, Northeastern University) and a master’s in Ethics and Public Policy (Suffolk University). He completed the Ph.D. curriculum in Philosophy at Boston University before shifting his focus from research to instruction and earning a second master’s degree in Education from Harvard. Bruce studied ancient Greek at the University of Chicago and is a graduate of the Securities Industry Institute management program at the Wharton School, University of Pennsylvania.
From 2009 – 2016, Bruce was appointed to the adjunct faculties at Boston College, Suffolk University and Northeastern University where he taught leadership, business ethics, ancient and modern philosophy, social and political theory and logic.
Over the years, Bruce has served on eleven for-profit or non-profit boards. Notably, Bruce was recognized by the Rochester Area Foundation with its annual Philanthropy Award for his creative work on behalf of the Rochester Philharmonic Orchestra.
Bruce is a member of the American Philosophical Association, Social Enterprise Alliance, the Aspen Institute, Mensa International and the Harvard Club of New York.
The Principal Post is an alternative digital publishing platform for self-authored personal and business narratives and press. Their mission is to provide an authoritative voice to every deserving story. They endorse and give an independent byline to stories they determine to be true and well intentioned. They then promote those stories to obtain prominent rankings from an online search for our client’s name.
They have four services for the four kinds of stories they tell.
In Fairness service aims to set the record straight, in response to previously published content that is inaccurate, misleading or altogether untrue.
In Motion and In Profile services report our clients’ recent news or recognition, professional accomplishments or contributions to their field.
In Market service helps businesses raise awareness of their product or service, latest venture, founder’s story or recent developments.
One cannot pay to publish at The Principal Post. They are paid only for their time and opinion. When they can get behind a story, they endorse and publish it at no additional charge. That’s what makes their endorsement valuable to their clients and trusted by their readers.
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The Principal Post
Bruce Taub