275. YPulse. Young Consumers & the Age of Experiences.
Dan Coates
July 20, 2023
Listen to full episode :
In today’s episode Dan Coates, YPulse’s CEO, delves into how, two years post pandemic, young consumers are feeling about IRL and virtual experiences.
Topics include:
Why in-person experiences are back with a vengeance.
What “phigital” means and why it’s an opportunity for brands.
The mindset shift that’s behind where young consumers are spending their money.
Dan Coates is the President of YPulse, a global provider of Millennial and Gen Z insights, covering tweens, teens, and young adults aged 13-39 across North America and Western Europe.
Ypulse produces award-winning syndicated & custom research, interviewing and surveying over half a million tweens, teens and young adults annually in order to drive understanding and engagement with young consumers.
Amazon, Apple, Facebook, Hollister, Kraft-Heinz, Netflix, Spotify, Viacom & YouTube are but a handful of the companies that rely on Ypulse to help them understand and engage with young consumers.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.
Click here to sign up for Ypulse
Follow and Learn More:
Dan Coates
YPulse