274. Michael Maslansky. Power of Language.
Michael Maslansky
July 13, 2023
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Effective communication plays a critical role in navigating the complexities of interpersonal relationships, business transactions, and crisis management.
In today’s podcast Michael Maslansky, CEO of maslansky + partners, delves into the importance of effective communication and the challenges it poses in various contexts.
Topics include:
The gap between what we say and what they hear.
Why aligning to your audiences’ perspective can help you overcome communication challenges.
Why context and word choice are so important.
Michael Maslansky is considered one of corporate America’s leading experts on the art and science of persuasion. He and his team have served as counsel to senior executives at more than one-third of the Fortune 100 in diverse industries ranging from healthcare to financial services and energy to consumer products. Michael’s clients include J.P. Morgan Chase, Merck, Meta, Pfizer, Toyota, Starbucks, and Wells Fargo. He has also worked with industry associations including Edison Electric Institute, the Financial Services Roundtable, PhRMA, and the Personal Care Products Council.
Part political strategist, part behavioral scientist, and part expert communicator, Michael has helped clients navigate some of the most challenging controversies of the past two decades. His firm’s groundbreaking work in crisis messaging led to the development of Dynamic Response®, the first data-driven platform dedicated to crisis response.
Michael’s book, The Language of Trust: Selling Ideas in a World of Skeptics has been translated into seven languages and has sold over 50,000 copies globally. In the book, Michael offers proven tools to help companies and industries build trust and credibility with consumers, regulators, and the general public.
Michael has appeared as a commentator on CNN, Fox News, MSNBC, and BBC, among others. He has conducted hundreds of research projects in over 20 countries using his firm’s trademarked polling and focus group methodology, lauded by The New York Times, The Washington Post, The New Yorker, “60 Minutes,” “Nightline” and PBS’s “Frontline.”
Prior to maslansky, Michael founded MarketResearch.com, a leading market intelligence company where he served as president and board director. Michael is a board director of PENCIL, an education nonprofit, and Main Street One. He is also a member of the Arthur W. Page Society. Previously, he was a mergers & acquisitions attorney with Wachtell, Lipton, Rosen & Katz.
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