206. YPulse. The Metaverse.
MaryLeigh Bliss
March 17, 2022
Listen to full episode :
The Metaverse.
Everyone is talking about it.
Facebook renamed themselves to capitalize on it.
Everyone knows they’re meant to know what it is, but nobody really feels comfortable discussing its impact or assessing what it means for their businesses or brands.
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, breaks it all down, explains what you need to know and shares how young consumers feel about the Metaverse
Topics include:
What the Metaverse actually IS.
How web 3.0 relates to, but is different from, the Metaverse.
Which Metaverse activities young consumers are already participating in while spending time (and money) in virtual spaces.
What retail is liable to look like in the Metaverse.
How brands can test-drive their Metaverse strategies in today’s existing virtual worlds.
Why understanding current young consumer behaviors in virtual world games is relevant to understanding how they will behave in the Metaverse.
If you’ll need a VR headset to take advantage of the Metaverse.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
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MaryLeigh Bliss
YPulse