202. YPulse. Young Consumers & Content Creation.
MaryLeigh Bliss
February 17, 2022
Listen to full episode :
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their latest trend report on young consumers, content creation and why it’s time to redefine what the word “influencer” means.
Topics include:
How young consumers think about their content creation efforts.
How the power of Tik-Tok and their distinct algorithmic approach, creates the potential for sudden follower growth and might make partnering with nano-influencers a better bet than putting all of your influencer eggs in a superstar’s bucket.
Which types of content young consumers are creating and where they are posting them.
What nano-influencers expect from the brands they partner with.
Why you might want to consider giving your employee a bonus, rather than call them on the carpet, for posting behind-the-scenes content about your business.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
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MaryLeigh Bliss
YPulse