201. Dan Coates. How to Approach Market Research.
Dan Coates
February 10, 2022
Listen to full episode :
In this podcast Dan Coates, President of YPulse, shares with us how we should be approaching our market research needs.
Topics include:
Where to start your market research project, when to participate in a syndicated survey and when you might want to commission a bespoke report.
How you can leverage research that you find online – even if it is several years old.
When focus groups are helpful and how to use them to help shape your survey questions.
How long your questionnaire should be (hint: a lot shorter than you probably think).
How to think about margin of error and statistical significance.
Additional Useful Research Resources
Click here for an article on survey duration and its impact on young respondents
Click here to find more resources and courses on market research
Dan Coates is the President of YPulse, a global provider of Millennial and Gen Z insights, covering tweens, teens, and young adults aged 13-39 across North America and Western Europe.
Ypulse produces award-winning syndicated & custom research, interviewing and surveying over half a million tweens, teens and young adults annually in order to drive understanding and engagement with young consumers.
Amazon, Apple, Facebook, Hollister, Kraft-Heinz, Netflix, Spotify, Viacom & YouTube are but a handful of the companies that rely on Ypulse to help them understand and engage with young consumers.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. We provide strategic insight to companies and organizations via our subscription-based syndicated research content as well as our custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, we give our clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.
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