129. YPulse. No Place Like Home.
MaryLeigh Bliss
August 20, 2020
Listen to full episode :
Lockdown. Quarantine. One day indistinguishable from the next.
After spending so much time at home, how are young consumers feeling about the place they call home? What’s changed? What hasn’t?
YPulse, the leading authority on GenZ and Millennial opinions and behaviors, has just released a new trend report on consumer attitudes about home sweet home.
Today we’re speaking with MaryLeigh Bliss, VP of content at YPulse, about what their research can tell us.
Topics include:
Where Millennials are living, despite being a generation that consistently pushes milestones further into the future (spoiler – it’s not with mom and dad).
How young consumers are feeling about their home – post lockdown.
How attitudes about mental health and self-care relate to the evolving meaning of home.
What consumers are spending their money on and why quarantine has given them a bit more cash to burn.
Which social platform young consumers are turning to for inspiration and social purchasing.
What #cottagecore is, and why brands might want to tap into it.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
Learn More:
Click here to sign up for Ypulse
MaryLeigh Bliss
YPulse