128. Daniel Cheetham. The Business of Innovation.
Daniel Cheetham
August 13, 2020
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If vulnerability is the birthplace of innovation, then over the last few years media and entertainment has provided fertile ground for those brave enough to do what hasn’t already been done.
Over the past 7 years, Daniel Cheetham has focused on innovation and built, from the ground up, a technology and innovation offering at Happy Finish. He continually pushes for innovation through hands-on practice and craftsmanship across all creative mediums. Which is why Daniel is with us today, speaking about innovation and how to harness AI, AR, VR & MR to better connect and engage with consumers.
Topics include:
How COVID19 has served as a catalyst for virtual experiences.
Why the success of an innovation project depends not only on a top notch vendor, but also a brave client.
How you should think about budget allocation and project phases when executing something that’s never been done before.
Why failing fast is a great slogan, but maybe not such practical advice for a company creating innovation on someone else’s dime.
When sourcing departments make sense – and when they don’t – when working in emerging mediums.
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