113. The Real Trick to Building Your Brand.
Alyssa Gelbard
October 4, 2018
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As the Founder and President of the Point Road Group, Alyssa Gelbard helps people and companies market themselves and shape their brands to achieve their greatest career goals. Today she shows us how she does it. We also talk about how to cultivate a diverse network, and learn how Alyssa became an accidental entrepreneur.
Topics include:
The importance of working on your brand
How to stay current
Effective networking by building relationships first
Building your personal identity separate from the company
How to cut through and stand out through all the noise
How to protect yourself against ageism by staying on-brand
Alyssa Gelbard oversees Point Road Group’s business strategy and operations, and is known for her personalized and strategic approach when working directly with executives. A highly sought-after expert and speaker on careers and personal branding, Alyssa delivers presentations to Fortune 500 companies, smaller businesses, professional associations, nonprofits, and universities.
She also founded Resume Strategists Inc., Point Road Group’s initial brand, almost 15 years ago. Her unique perspective as a career expert comes from a background in strategic marketing and branding, as well as extensive experience hiring and managing staff throughout her career.
Learn more about Alyssa Gelbard: