112. The Quest for Authenticity & Representation.
Jada Gomez-Lacayo
September 28, 2018
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Today we’re speaking to Bustle’s Executive Editor Jada Gomez-Lacayo about the pursuit of cultural authenticity and representation in the media industry. We also explore the realms of social media, as well as Bustle’s – and her own – approaches to mastering the gamut of platforms. We also talk about her interesting background in journalism, and delve into where she turns to find her inspiration.
Topics include:
The future of minority publications that speak to specific audiences
How to hook readers into content
Bustle’s content, social media, and engagement strategies
Why journalists need to adopt to different brand voices
How to utilize social media now (while also preparing for the platforms of tomorrow)
Bustle’s editorial mission
Diversity in media
The possible roles messaging plays in delivering content
Jada’s hopes for writing a young adult novel in the future
And much more!
Jada Gomez-Lacayo is a Queens, N.Y. native, with a love of all things music, books, sports, and glitter. An NYU graduate and the child of New York DJs, her love for pop culture turned her childhood dream into a dream career in journalism, that led her to TIME, People, HipHopDX, and Latina. Her spirit animal is a combination of a Care Bear and a Disney princess.
Learn more about Jada Gomez-Lacayo: