239. IJRM. Influencers & the Impact of Ad Disclosures.
November 3, 2022
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Brands are increasingly leaning into influencer marketing. As with most things, digital regulations lag real world scenarios and the guidelines around advertising content disclosure vary.
Today we’re speaking with Alexander Edeling and Zeynep Karagür about their research in to how, why and when ad disclosure matters for influencer marketing.
Topics include:
How ad disclosure impacts consumer engagement with branded content.
The factors that marketing practitioners should consider when selecting one influencer over another.
What the data means for how marketing practitioners work with influencers.
Click here for the research article
The Up Next podcast’s access to this content is courtesy of the International Journal of Research in Marketing, an international, double-blind peer-reviewed journal for marketing academics and practitioners. IJRM aims to contribute to the marketing discipline by providing high-quality, original research which advances marketing knowledge and techniques. As marketers increasingly draw on diverse and sophisticated methods, IJRM‘s target audience is comprised of marketing scholars, practitioners (e.g., marketing research and consulting professionals) and policymakers.
IJRM aims to be at the forefront of the marketing field with a particular emphasis on bringing timely ideas to market. The journal embraces innovative research with the potential to spur future research and influence practice. Hence, it welcomes contributions in various aspects of marketing. The editors, while accepting a wide array of scholarly contributions from different disciplinary approaches, especially encourage research that is novel, visionary or path breaking.
Alexander Edeling joined KU Leuven, one of the oldest (founded in 1425) European universities as an Associate Professor of Marketing in 2021. Before that, he was a postdoctoral researcher at Boston University (as a visiting researcher) and the University of Cologne, Germany, where he had obtained his doctoral degree in 2016. He works on quantitative marketing questions relating to the interface between marketing and finance as well as social media and influencer marketing. He is an alumnus of the University of Mannheim, Germany, and has worked for or cooperated with companies in automobile, telecommunication, social media, pharma, railway, and rail infrastructure. He likes tennis, running, skiing, history and traveling.
Zeynep Karagür is a doctoral student at the Chair in Marketing Science and Analytics at the University of Cologne (Germany) since September 2018. Her main research areas are in the field of brand management, influencer marketing, and the interface between marketing and finance. During the first years of her Ph.D., Zeynep Karagür has already published in one of the leading Marketing journals, the International Journal of Research in Marketing. She has taught a variety of classes including Marketing Performance Management and a graduate seminar on well-being and self-development. Before, Zeynep Karagür graduated from the University of Cologne in 2018 with a master’s degree in Business Administration, majoring in Marketing. During her studies, she spent exchange semesters at the Università Commerciale Luigi Bocconi in Milan (Italy) and at the San Diego State University (USA). She gained valuable working experiences in various consulting firms and as a student assistant at the Chair in Marketing Science and Analytics. Besides research, she is enthusiastic about sports, mainly soccer, basketball, and volleyball, playing guitar, reading, and traveling.
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International Journal of Research in Marketing
Alexander Edeling
Zeynep Karagür