238. Nick Zeckets. Air Traffic Control & True Personalization.
Nick Zeckets
October 27, 2022
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In today’s podcast Nick Zeckets, founder, and CEO of Air Traffic Control, discusses how machine learning has allowed his business to mine qualitative information from a businesses’ first party data and power true personalization.
Topics include:
The difference between personalization and hyper segmentation.
How AI and natural language processing is powering a 1:1 connection between marketers & their audiences.
Why first party data is still a largely untapped resource … and the future of marketing.
Nick Zeckets is a product-driven growth leader with experience at the executive leadership level for large publicly traded companies as well as being a serial founder and CEO. He currently leads the phenomenal team at Air Traffic Control – an exciting approach to marketing personalization. Prior to ATC, he founded and led QuadWrangle, the leading AI and MarTech solution in Education (acquired 2018).
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Nick Zeckets
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