60. How To Create Engaging Live Video Streaming.
Amber van Moessner
September 28, 2017
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As the Director of Content Marketing at Livestream, Amber van Moessner has developed video content strategies for some of the biggest companies in the world, including Spotify and the Philadelphia Eagles. In today’s episode, Amber breaks down everything we need to know about live streaming, and reveals why media players should be creating content that places power back into the hands of the audience.
Topics include:
How to build human connection through live streaming
How to create engaging and high-quality videos
The demand for authenticity from Millennials
The risks involved with live video broadcasting (and how to overcome them)
The future of live streaming
The uses and benefits of the ROI calculator
Creating media for the audience
Amber van Moessner oversees content strategy and development, live video webinars, PR, social media, video, and events. Livestream is the only live video solution to offer not only a streaming platform, but software, hardware, and services as well. Amber is also speaker and writer who has previously crafted content strategy for The New Republic, Mic News, The Paley Center for Media, and Social Media Week.
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