422. Joshua Lifrak. Win Today.
Joshua Lifrak
July 30, 2026
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What can executives learn from the mental performance coach who helped the Chicago Cubs end a 108-year championship drought?
Quite a bit.
In this episode we speak with Joshua Lifrak, Director of Performance and Coaching at Limitless Minds and author of Win Today: Six Steps to Mental Resilience, Peak Performance, and a Thriving Life.
Drawing from his experience working with elite athletes and business leaders, Lefrak shares practical insights for anyone trying to perform better under pressure.
Key ideas from the conversation include:
Why the stories you tell yourself matter more than the events themselves
Why moving from negative to positive thinking rarely works, and the overlooked "neutral" step that does
The leadership lesson behind the phrase "clarity equals velocity"
How willpower fails us, but systems come to the rescue
Why regular resets may be the most overlooked performance tool
If you're interested in resilience, leadership, performance, culture, or simply becoming more intentional about how you show up each day, this conversation offers practical ideas you can apply immediately.
Click here to purchase the book
Joshua Lifrak, M.S., author of WIN TODAY, is Director of Performance and Coaching at Limitless Minds, a mental performance consultancy, delivering keynotes and advising individuals, small businesses, and top multinationals including McDonalds, Novartis, Pfizer, KPMG, and Amazon. He started his career as a mental conditioning consultant with IMG Academy, working with MLB players, NBA and NFL draft picks, the US Soccer U-17 Men’s National Team and many elite college programs. He then joined the Chicago Cubs as director of their mental skills program. His work there culminated in the Cubs’ 2016 World Series victory. After his stint with the Cubs, he went on to be the Major League Mental Skills Coach for the New York Mets. Lifrak, who has a Master's Degree in Exercise Science with a specialization in Sports Psychology from Ithaca College, lives in Sarasota, Florida.
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