417. Kris Johns. AdGood.
Kris Johns
Whatever it is, the way you tell your story online can make all the difference.
June 25, 2026
Listen to full episode :
In this episode, Kris Johns, CEO and founder of AdGood Foundation, explains how his 501(c)(3) accepts donated CTV inventory from publishers and makes it available to nonprofits at $5 to $6 CPM, using the same targeting infrastructure available to any commercial buyer.
Key topics covered:
The core model: roughly 30% of free ad-supported TV inventory goes unsold daily, because viewership growth consistently outpaces advertiser demand. Publishers donate that inventory to AdGood, which redistributes it to nonprofits at a fraction of market rate.
Publisher incentives: participating publishers receive IRS-compliant donor acknowledgment letters and impact reports showing donated impressions distributed across causes, dayparts, and geography.
Self-serve creative: AdGood's partnership with Streamer.ai lets any nonprofit generate a broadcast-ready 30-second spot from its URL, with a $250 minimum spend and support for up to 20 languages. AI-generated B-roll from static images is available through the same platform.
Attribution limits: CTV is not clickable, so donation attribution relies on soft models. Johns positions CTV as a brand trust channel, with social serving as the conversion layer.
The Nonprofit Media Fund: launched October 2025, this fund pools donations to cover media costs for organizations with no marketing budget.
Why a 501(c)(3): operating as a nonprofit simplifies publisher relationships and signals direct alignment with nonprofit clients rather than a commercial intermediary taking a cut.
Publishers can donate inventory and nonprofits can access the platform at adgood.org.
Kris Johns is the CEO and Founder of the AdGood Foundation, dedicated to transforming unused advertising inventory into a powerful tool for social change. By leveraging global partnerships and advanced technology, AdGood empowers nonprofits with affordable and impactful Connected TV (CTV) advertising solutions. With over 15 years of experience in media technology, Kris specializes in Streaming (FAST & AVOD), Monetization, and AdTech. His career has been driven by a commitment to innovation, growth, and impact, consistently achieving revenue growth and enhanced profitability through strong client relationships and strategic leadership. A major highlight of his journey was developing AdPool into one of the largest CTV marketplaces, scaling it from scratch to over 5 billion+ avails monthly worldwide. During his tenure at Wurl, he led the launch of Content Discovery, the first CTV performance marketing platform focused on viewer acquisition and engagement—paving new pathways for streaming success. His contributions at Wurl, which was later acquired by AppLovin for $430 million, and Maker Studios, acquired by Disney for $675 million, illustrate his role in supporting companies through transformative phases of growth. Founding AdGood was a natural evolution, uniting his passion for social impact with a deep understanding of streaming and AdTech. Under his leadership, AdGood continues to innovate and lead in the digital advertising industry, delivering effective solutions that meet the evolving needs of clients and consumers alike.
AdGood Foundation empowers nonprofits by providing affordable access to premium CTV advertising inventory. By partnering with CTV publishers, we transform unused ad space into opportunities for social good, enabling nonprofits to amplify their messages and increase donations through high-quality ad placements that would typically be beyond their budget. Our mission is to level the playing field in digital advertising by transforming unused CTV ad inventory into affordable opportunities for nonprofits. We aim to help these organizations expand their reach and impact while highlighting the positive contributions of the ad tech industry.
Follow & Learn More:
Kris Johns
AdGood