386. Dan Levi. Out-of-Home’s Surprising Strength.
Dan Levi
October 30, 2025
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In this episode, Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor, discusses the results of a five-year study conducted with Kantar that highlight the effectiveness of out-of-home (OOH) advertising. At a time when ad-free subscriptions, fragmented media habits, and declining digital returns make it harder for brands to connect with audiences, the findings show OOH is outperforming other channels across critical brand metrics.
The research suggests OOH is no longer a peripheral channel. It is a measurable, scalable, and performance-driven medium that delivers consistent results, making it a critical component of modern marketing strategies.
Key takeaways include:
Proven measurability: Once considered difficult to track, OOH campaigns can now be measured with precision through Clear Channel’s Radar platform, capturing impact from awareness to conversion.
Superior performance: Compared with digital, connected TV, and linear television, OOH scored higher on metrics including ad awareness, message association, brand favorability, and purchase intent.
Complementary impact: When added to media plans, OOH boosts the effectiveness of other channels, enhancing the overall performance of a campaign rather than replacing existing investments.
Flexible scale: OOH works for both multinational brands and local businesses, with strategies tailored to budget, audience, and market size.
Creative best practices: Effective creative relies on simplicity—one strong image and minimal words—while also adapting to context, such as the difference between a Times Square billboard and a highway placement.
Full-funnel results: While powerful at building awareness and intent, OOH has also been shown to drive lower-funnel behaviors such as app downloads, online orders, and TV viewership.
Organic amplification: Billboards frequently generate additional reach as consumers and celebrities share images of them on social media, creating earned impressions at no added cost.
Click here to access the report.
Dan Levi is executive vice president and chief marketing officer of Clear Channel Outdoor Americas (CCOA). He leads the organization’s overall marketing strategy and execution in support of the company’s mission of connecting brands and consumers by delivering innovative advertising insights and solutions while enhancing communities.
Dan brings deep expertise in developing digital marketing strategies and has a proven track record of driving significant revenue growth, developing brands and creating opportunities for B2B and B2C marketing organizations. He joined CCOA from Levi Media Advisory, a consulting company he founded. Prior to launching his own firm, Levi was chief marketing officer at Captivate and held senior-level digital marketing positions at companies including Zoom Media, Monster Worldwide, WWE and MTV.
Since 2008, Dan has focused on the intersection of digital media, technology and location-based marketing through involvement with the Out of Home (OOH) advertising industry. He has helped the industry’s nascent embrace of ad tech, mobile and programmatic buying opportunities, building partnerships that bridge the gap between traditional “off-line” media and the digital and mobile ecosystem that drives today’s modern marketing and advertising businesses.
Dan serves on the Board of Directors and Executive Committees of the Out of Home Advertising Association of America (OAAA) and Geopath, the independent organization that provides audience measurement for the OOH industry. In 2025, Dan was awarded the L. Ray Vahue Marketing Award of Merit, one of the highest honors in the OOH industry, by the OAAA for outstanding leadership in marketing innovation.
Dan also serves on the Board of Directors of the National Summer Learning Association, a non-profit organization that for more than 25 years has maintained a focus on summer learning as a proven way to help close the achievement gap. He holds a BS in Marketing from Penn State University and lives in Brooklyn, NY.
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Dan Levi
Clear Channel Outdoor