383. Jason Ing. Typeface & AI Powered Marketing.
Jason Ing
October 9, 2025
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In this episode we are joined by Jason Ing, Chief Marketing Officer at Typeface, a company pioneering enterprise-ready generative AI. With a rich marketing background that spans Procter & Gamble, Xbox, Amazon, and Gusto, Jason brings a unique perspective on how marketers can navigate the evolving landscape of AI-powered content creation.
Now marketing to marketers themselves, Jason discusses how his approach blends deep customer obsession with a clear-eyed view of what AI can—and can’t—deliver. Rather than selling the tech, he’s focused on simplifying it, cutting through the hype, and helping teams adopt tools that deliver measurable value.
Topics covered in this conversation include:
The difference between prompt-based AI and agentic AI—and how thinking of AI as a teammate (rather than just a tool) changes everything.
How Typeface integrates into existing marketing stacks—enabling seamless content generation without disrupting workflow.
Why clarity, context, and communication are now critical skills for working with AI effectively—and how marketers can leverage their natural strengths to lead AI adoption.
Jason explains that for marketers feeling overwhelmed by jargon and tool fatigue, the key is not to learn every new platform, but to focus on outcomes. With the right integrations and a grounded, brand-safe approach, AI can shift from being another “thing to manage” to a real partner in execution and scale.
He also makes a compelling case that AI isn’t an app or a feature—it’s a new way of working. This means rethinking roles, processes, and how success is measured across marketing teams. Whether you’re a global brand or a high-growth startup, the challenge—and opportunity—is the same: start small, stay focused, and don’t wait.
If you’ve paused your exploration of AI, this conversation will inspire you to re-engage—with curiosity, strategy, and confidence.
Jason Ing is the Chief Marketing Officer at Typeface, where he leads global marketing and drives the shift toward AI-powered content creation. Over the past two decades, he has built high-performing marketing teams and launched enduring, customer-obsessed campaigns at brands including Procter & Gamble, Xbox, Amazon Prime Video, AWS, and Gusto. Known for systematically scaling teams, programs, and go-to-market motions, Jason has a track record of delivering marketing strategies that not only drive impact in the moment but continue to perform years later. At Typeface, he helps modern marketers rewire how their teams work—so they can move faster, scale smarter, and unlock AI’s full potential.
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