38. Getting Scrappy with Digital Marketing.
Nick Westergaard
April 27, 2017
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Nick Westergaard is the Chief Brand Strategist at Brand Driven Digital – a brand-focused digital marketing firm that helps everyone from small businesses to corporate powerhouses build better brands online. In today’s episode, Nick reveals why developing a killer marketing strategy is the key to striking it big in the digital landscape. He also reveals what it means to market like a mousetrap, shows us how to ditch old and ineffective media tactics, and shares some the best advice from his smash book Get Scrappy.
Topics include:
Why the planning matters more than you think
What really works in content marketing (and what doesn’t)
How to connect the digital dots on and offline
Why more isn’t always better
How to find inspiration outside of your industry
Nick Westergaard is a strategist, speaker, author, and educator. As Chief Brand Strategist at Brand Driven Digital, he helps build better brands at organizations of all sizes. Nick is also the author of Get Scrappy: Smarter Digital Marketing for Businesses Big and Small.
In addition to posting insights on branding and marketing at branddrivendigital.com, Nick is a contributor to the Harvard Business Review and host of the popular On Brand podcast. His thoughts have been featured in news sources such as US News & World Report, Entrepreneur, Forbes, Mashable, and more.
Nick is a sought-after keynote speaker at conferences and corporate events throughout the world. He teaches at the University of Iowa, where he sits on the Advisory Council of the Marketing Institute at the Tippie College of Business and the Professional Advisory Board for the School of Journalism and Mass Communication. He is also organizer and host of the Social Brand Forum and a mentor at the Iowa Startup Accelerator.
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