379. Andre Banks. Cultural Intelligence.
Andre Banks
September 11, 2025
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In this episode, Andre Banks—founder and CEO of the marketing and strategy consultancy NewWorld—explores how identity is evolving in a media-saturated, misinformation-rich environment. He discusses how modern identities are increasingly shaped by what people consume online, not just by traditional markers like race, gender, or class. For marketers, this shift demands deeper, more precise cultural insights—and a move away from one-size-fits-all demographic assumptions.
It’s a timely conversation for brands seeking to build trust and stay relevant in a complex, fragmented landscape.
Items covered include:
Evolution of Identity: Exploring how traditional identity categories like race, gender, and class are insufficient to understand modern identities shaped heavily by media consumption.
Impact of Culture Wars: Addressing how culture wars influence identity politics, shaping public perceptions and political affiliations.
Role of Social Media: Highligting the significant influence of social media algorithms in shaping personal and group identities, emphasizing the need for marketers to understand these dynamics.
Cultural Intelligence in Marketing: Underscoring the importance of merging performance marketing rigor with multicultural insights to create authentic and effective marketing strategies that resonate with diverse audiences.
Andre Banks is the founder and CEO of NewWorld, a forward-thinking marketing and strategy consultancy reshaping how brands and leaders build trust in the age of misinformation. Black-owned and rooted in cultural intelligence, NewWorld connects brands with diverse audiences through authentic, trust-driven strategies that align purpose with growth. Under Andre’s leadership, NewWorld has delivered groundbreaking initiatives, including building consumer profiles for diverse AAPI audiences for A24’s Everything Everywhere All at Once and designing inclusive growth strategies for Berkshire Bank. The consultancy has also partnered with organizations like the Rockefeller Foundation and led impactful campaigns such as The Payback, which engaged over 10 million voters of color to amplify the benefits of the Inflation Reduction Act.
Before founding NewWorld, Andre served as Executive Vice President for Social Impact & Philanthropy at BerlinRosen, where he advanced initiatives in philanthropy, criminal justice reform, LGBTQ+ rights, climate equity, and more. As a founding partner at Purpose, Andre combined strategy and creativity to launch impactful movements and campaigns. He is also the chair of the board at Color Of Change, the largest racial justice organization in the U.S., and co-founder of AllOut, one of the world’s largest organizations advocating for LGBTQ+ equality globally.
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