271. YPulse. News Consumption, Trust & Young Consumers.
Tori D’Amico
June 22, 2023
Listen to full episode :
In today’s episode Tori D’Amico, YPulse’s editorial coordinator, analyzes their latest survey on young consumers, news consumption, and trust. She delves into where young consumers source their news and the factors that drive their preferences.
Topics include:
Why 'pivot to video' shouldn't be an industry punch line.
Why your SEO team is so important.
Why journalists are so important for the marketing of news brands.
Why local appeal might be less about geography and more about consumer identity.
Which consumers are more likely to pay for subscriptions … and how to appeal to them.
Click here for a 7-day free trial to YPulse’s Daily Intelligence.
Tori D’Amico is the Editorial Coordinator at YPulse, where she turns data on Gen Z and Millennials into daily article insights and collaborates on reports that share everything a brand needs to know about young consumers. On the Gen Z / Millennial cusp herself, Tori brings her personal experiences growing up in the age of social media culture and background in journalism together to deliver meaningful consumer insights. Outside of work, Tori is the co-host of the podcast Ex-Tumblr Girls, which explores media, fandom, and teenage girlhood in the context of the prolific 2010’s blogging platform.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. They give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.
Learn More:
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YPulse
Tori D’Amico
Tori’s Podcast: Ex-Tumblr Girls on Spotify