262. YPulse. Young Consumers in Western Europe.
April 20, 2023
Listen to full episode :
In this podcast Antonin Facatier, Editorial Director for Western Europe at YPulse, discusses how young consumers in Western Europe are distinct from their North American counterparts.
Topics include:
The coherence of Western European youth culture.
What Western European youth consumers are looking forward to doing in 2023.
The importance of diversity to young consumers in Western Europe.
As Editorial Director for Western Europe, Antonin (Anto) Ficatier leads the research YPulse conducts in the U.K, France, Germany, Spain, and Italy.
Anto has a portfolio career at the crossroad of entrepreneurship, youth culture, and academic work. He co-founded Chinese Institute, today one of France's leading training centers dedicated to teaching Chinese. He attended Business School in France, studied Economics in China, and completed a Master's Degree in Education at Princeton Seminary. He worked for 6 years with youth and young adults in Hong Kong and England, before joining YPulse as the Director for Western Europe in 2022.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. They give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.
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Antonin (Anto) Ficatier