258. YPulse. Revisiting Representation.
March 23, 2023
Listen to full episode :
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, discusses the impact of diversity and inclusion for GenZ & Millennial consumers.
Topics include:
The preferred terms that young consumers like to use when describing their own multiracial & multicultural identities.
Why YPulse had decided to retire the BIPOC label.
How young consumers feel about the current state of representation in media, entertainment and gaming.
The impact of authentic inclusion and representation on brand affinity.
As Chief Content Officer, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. They give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z in America today.
Learn More:
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MaryLeigh Bliss
YPulse