243. Jamin Warren. Reaching Audiences in the Gaming Universe.
Jamin Warren
December 8, 2022
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Gaming has been smashing Hollywood’s earnings and in 2021 the global ‘games market’ posted $180 billion in revenue – which is more than Hollywood and music combined.
Suffice it to say: gaming is huge.
Today we’re speaking with Jamin Warren, CEO and founder of Twofivesix, about how brands can engage with audiences in the world of gaming.
Topics include:
Why understanding your audience's gaming affinity, activity and identity is core to success.
The questions businesses need to ask if they’re engaging a company to create a campaign that targets gamers.
Why brands don’t necessarily have to be in a game to effectively reach gamers.
Jamin Warren founded Twofivesix, a strategic consultancy that helps brands engage in the world of gaming. His work helps you reach the right gaming audience on the right platform with the right message. He also served as an advisor for the Museum of Modern Art’s design department, acted as cluster chair for the Gaming category for the Webbys, and hosted Game/Show for PBS Digital Studios. Prior to founding Twofivesix, Jamin covered arts and entertainment for the Wall Street Journal. He knows all things interactive from metaverse to esports to gaming communities. As a strategic consultancy Twofivesix’s past and present clients include Intel, SoundCloud, YouTube, Warby Parker, Tribeca Enterprises and more.
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