235. IJRM. Deep Learning & Automatic Content Generation.
October 6, 2022
Listen to full episode :
Communication is challenging. Management books abound to help professionals, who have advanced degrees and understand the complex context that surrounds their words, communicate more effectively.
Can a machine wade into this space and convincingly communicate with a person?
Today we’re speaking with Praveen Kopallé whose research uses natural language processing, deep learning and machine generated content to explore this question.
Topics include:
If machines can write human-like reviews.
If machines can synthesize user-generated reviews into useful summaries.
The practical implications and ethical challenges associated with automatic content generation.
Click here for the research article
The Up Next podcast’s access to this content is courtesy of the International Journal of Research in Marketing, an international, double-blind peer-reviewed journal for marketing academics and practitioners. IJRM aims to contribute to the marketing discipline by providing high-quality, original research which advances marketing knowledge and techniques. As marketers increasingly draw on diverse and sophisticated methods, IJRM's target audience is comprised of marketing scholars, practitioners (e.g., marketing research and consulting professionals) and policymakers.
IJRM aims to be at the forefront of the marketing field with a particular emphasis on bringing timely ideas to market. The journal embraces innovative research with the potential to spur future research and influence practice. Hence, it welcomes contributions in various aspects of marketing. The editors, while accepting a wide array of scholarly contributions from different disciplinary approaches, especially encourage research that is novel, visionary or path breaking.
Praveen Kopallé is the Signal Companies’ Professor of Management and Professor of Marketing, at the Tuck School of Business, Dartmouth College. Praveen was the Associate Dean for the MBA program at the Tuck School and is currently the Chair of the marketing area at Tuck. Praveen received his Ph.D. from Columbia University, MBA from Indian Institute of Management in Bangalore, India, and undergraduate degree in Production and Mechanical Engineering from Osmania University in India. Praveen’s teaching and research interests include innovation, pricing, e-commerce, machine learning, and artificial intelligence. Professor Kopalle serves as a Senior Editor at Production and Operations Management, an Associate Editor at the Journal of Marketing and Journal of Retailing and was an Associate Editor at the Journal of Consumer Research and International Journal of Research in Marketing. Praveen’s current and past editorial board memberships include Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Production and Operations Management, Marketing Letters, Journal of Interactive Marketing, Journal of Revenue and Pricing Management, and International Journal of Electronic Commerce. Professor Kopalle has won many awards including: IIM-Bangalore’s Distinguished Alumni Award, American Marketing Association’s Lifetime Achievement from the Retailing and Pricing SIG, Core Teaching Excellence Award at the Tuck School, John D. C. Little Best Paper Award in Marketing Science, Best Paper Award on Marketing and Innovation at the International Journal of Research in Marketing, William R. Davidson Award at the Journal of Retailing, Finalist, John D. C. Little Best Paper Award, Finalist, Marketing Science Institute’s Robert Buzzell award, American Marketing Association Consortium Faculty, Finalist, William R. Davidson Award, Visiting Scholar, Rensselaer Polytechnic Institute, Bocconi University, Indian School of Business, University of Texas at Austin. Praveen was President and President-Elect of American Marketing Association’s Marketing Research SIG. He is currently Vice-President, External Relations at INFORMS Society for Marketing Science.
Praveen research has appeared in top-tier journals including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Marketing Science, Management Science, International Journal of Research in Marketing, Strategic Management Journal, JAMS, OBHDP, Journal of Retailing, Production and Operations Management, JPIM, Managerial and Decision Economics, Marketing Letters, Applied Economics, and International Journal of Electronic Commerce. Praveen has also been invited to speak at over sixty universities and institutes worldwide, and he is on the boards of IIMB Review, Management and Business Review, AtenWorks Inc., and Camelia Clothing Ltd, India.
Follow & Learn More
International Journal of Research in Marketing
Praveen Kopallé
Prasad Vana
Daniel Rockmore
Allen Ridell
Keith Carlson