225. Margee Hocking. CataBoom & Gamified Marketing.
Margee Hocking
July 28, 2022
Listen to full episode :
Gamification taps into our innate impulse to play and is the application of elements such as competition, ranking or scoring into what are traditionally viewed as non-gaming contexts.
In today’s podcast Margee Hocking, head of enterprise accounts for the engagement and gamification platform CataBoom, discusses gamification and how it is being used to level up the effectiveness of today’s marketing campaigns.
Topics include:
The three elements that every gamification effort should consider.
How gamification can be integrated into different parts of the marketing funnel.
Why gamification works across demographics and industry verticals.
Margee Hocking is a proven sales and marketing executive and has over 20 years of experience working in media and technology with many Fortune 100 companies such as Microsoft, Walmart, Honda, and T-Mobile. She works with clients to provide comprehensive solutions, producing key results that drive significant business impact.
Leading Enterprise Accounts at CataBoom, Margee has been instrumental in increasing the company’s sales revenue. She also manages its portfolio of blue-chip clients building trusted long-term relationships to deliver consistent organic growth. Margee’s broad experience in marketing and media allows her to have a unique and valued perspective on how clients can be successful with the CataBoom product service offering.
Before CataBoom, Margee led the business development in Texas for Fullscreen, an AT&T influencer marketing company. She brought in significant amount of new business in less than 18 months.
Margee’s career began as a Production Assistant on the film, Sleepless in Seattle. She then took her talents to Saturday Night Live, HBO, MTV, NBCU and other media and production companies. Much of Margee’s career was spent in New York, but she is a native Dallasite and attended the Episcopal School of Dallas. She is actively involved in the Dallas community serving as Co-Chair and Advocate for the North Texas Food Bank fundraisers. She most recently served as a committee member for the Grant Halliburton Foundation Hope Party. She also lends her time filling various volunteer roles at her son’s school.
She co-founded Women who Wine, a networking group providing professional moms in executive positions with opportunities to gather, discuss, support and advise on strategies to balance career, family and community.
CataBoom’s industry-leading engagement and gamification platform creates captivating digital experiences that instantly reward behaviors and produce lasting emotional engagement. CataBoom clients can engage their employees and customers through any digital touchpoint while generating a verifiable ROI through numerous engagement metrics. The CataBoom platform has been used to create over 300 million engagement experiences for some of the largest and most respected brands in the world.
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