215. YPulse. Main Character Energy.
MaryLeigh Bliss
May 19, 2022
Listen to full episode :
Main Character Energy. Do you have it?
GenZ and Millennials do. If you want to connect with them, then you’ll want to understand what it is. In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, breaks down the trend and explains what you need to know.
Topics include:
What Main Character Energy IS and what it ISN’T.
How Covid paved the way for making every moment something to celebrate.
The potential pitfalls of leaning into the Main Character vibe – and how to avoid them.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
As Chief Content Officer, MaryLeigh Bliss oversees YPulse’s syndicated products. Her role also involves acting as a culture and youth insights expert, consulting with brands to identify actionable insights, align young consumer strategy, and layer generational and youth knowledge over data findings.
MaryLeigh has worked with a range of brands, including Facebook, Hampton, Bravo, HBO, Target, Best Buy, and Gap, and has been quoted as a youth insights authority by publications including The New York Times, Digiday, Business Insider, and Adweek. She has appeared as a Gen Z and Millennial expert on Bloomberg News, Fortune, and NPR Marketplace, and been a speaker at many off-sites and conferences. MaryLeigh’s interest in youth culture originated from her love of YA literature and pop culture anthropology, and she is continuing her passion for decoding and demystifying the next generations of consumers at YPulse.
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MaryLeigh Bliss
YPulse