193. YPulse. Pop Culture & Young Consumers.
MaryLeigh Bliss
December 16, 2021
Listen to full episode :
In the 50s it was ace to be cooking with gas.
In the 60s the cool cats, they were hip to it.
In the 70s it was outta sight.
In the 80s it was awesome.
In the 90s it was all that – and a bag of chips.
And then social media came on the scene.
And nothing remained the same.
So what’s the buzz? What’s happening?
In our fractured attention economy what are the big cultural moments that young people care about?
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their latest trend report on young consumers and pop culture. How they’re redefining the creating, shaping and sharing of popular cultural moments.
Topics include:
The amount of time brands have to jump into pop culture conversations and what it means for leaders who are managing social media teams.
How young consumers are re-writing the tent-pole event calendar and why marketers might want to create a Venn diagram of their target consumers and the musicians they love.
We all know it’s a positive to be viral, but it turns out that it just might be viral to be positive.
How brands should be thinking of their marketing calendars.
How some brands are teaming with creators and influencers to not only participate in pop culture, but also create it.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
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MaryLeigh Bliss
YPulse