198. YPulse. Young Consumers & Living in Limbo.
MaryLeigh Bliss
January 20, 2022
Listen to full episode :
Are we there yet?
That’s what we said from the back seat of the car when we were little and on a journey. We weren’t in control. We went where our parents took us. We were, quite literally, along for the ride.
Living in the pandemic feels a bit like that. We don’t know where things are going and we don’t know when we’ll get there, but we really want to know what it will look like when we do.
How will young consumers behave?
What will they keep doing and what behaviors have they left behind, in the ‘before’?
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, shares their latest trend report on how young consumers are adjusting to life in these disrupted times.
Topics include:
How young consumers are feeling as the COVID pandemic continues and how brands should be talking to them.
What “healthy” means for young consumers.
Which activities young consumers are saying “yes” to doing and what they’re still reluctant about.
Which Covid-inspired lifestyle changes are durable and will last beyond the pandemic.
What young consumers are looking forward to in 2022.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
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MaryLeigh Bliss
YPulse