190. YPulse. GenZ & Millennials, the Self-taught Generations.
MaryLeigh Bliss
November 18, 2021
Listen to full episode :
GenZ and Millennial consumers have a level of easy access to information that would have been impossible for earlier generations to even imagine. When earlier generations wanted to learn things it required effort; going to a library; knowing where to look; or, access to a knowledgeable expert. Things have changed. MIT now has open courses and thought leaders are giving Ted talks. Everywhere information is available, easy to access and often free.
Given the massive amount of information out there, what are young consumers looking for? Where do they find information? How do they like to consume what they find?
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, answers these questions as she shares their latest trend report about how and where young consumers are finding out what they want to know.
Topics include:
The top ‘go-to’ resources young consumers look to when they want to learn something new.
How young consumers feel about ed-tech and which brands are making a name for themselves.
What young consumers are looking for – and when they’re looking for it.
Who young consumers trust when they want to learn something.
How brands can connect with young consumers by providing the information they crave.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
Learn More:
Click here to sign up for Ypulse
MaryLeigh Bliss
YPulse
Additional related content:
Pascal Lannoo’s (Skeepers) interview referenced in this interview