186. YPulse. The Future of Work.
MaryLeigh Bliss
October 21, 2021
Listen to full episode :
Has a week has gone by since the pandemic started in which you haven’t read an article about work, how it’s changed and what it’s going to look like as we come out of the pandemic? Experts have explored if work will return to “normal”, if a “new normal” is on the horizon and, if it’s a new normal, what that means for employers and employees alike.
One critical voice that has been largely missing from the conversation about the future of work is that of the employee. Working from home was sudden and uncomfortable but, as the pandemic stretched from weeks to months to a year and change, people found their way. They discovered things about themselves, their values, work and home life. These discoveries changed their perspectives, reframed their ambitions and revised their personal career strategies. These are not temporary changes, but rather foundational attitudinal adjustments.
People are not widgets and, when they have agency, they make choices that are aligned with their desires. If you work in a business where your most valuable resource walks out the proverbial door at the end of each day, understanding this foundational value shift is critical to recruiting and retaining top talent. Ypulse has surveyed young people aged 13 – 39 in North America and Western Europe about their career priorities, concerns and attitudes.
In this podcast MaryLeigh Bliss, Chief Content Officer at YPulse, gives voice to how young people’s career priorities are changing and what it all means for workplace culture and the future of work.
Topics include:
The ‘great resignation’ and what is driving this trend.
The things that companies need to keep in mind in order to attract (and retain) top talent.
Why smaller businesses may have an edge when recruiting talent.
The advantage that large companies still have and why they should lean into it, if they want to attract and retain people.
Why a flexible approach to where work is performed is something that leadership should become comfortable with.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
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MaryLeigh Bliss
YPulse