177. YPulse. Young Consumers & Social Media. An Update.
MaryLeigh Bliss
August 19, 2021
Listen to full episode :
It sometimes seems like social media has always been around and that the current behemoths have always been the power players. But it simply isn’t true.
The first social media platform? Six Degrees.
It was founded in 1996 and shuttered in 2000. Four years before Facebook was even a glimmer in the Winklevoss twins’ eyes.
Lunarstorm was launched in 2000. It was Europe’s first digital community, had 1.2M users – a whopping 70% of whom were between the ages of 12 and 17. It was even ad supported. It was also shut down in 2010 … due to lack of activity.
Facebook and YouTube arrived on the scene in 2004 and 2005, respectively. Thus they started five years after Lunarstorm, but five years later they were growing exponentially whereas Lunarstorm was shutting doors. All of which is to say that even social media is not immune to changing fortunes (looking at you MySpace).
It is also why it’s important for brands that are looking to connect with young people to track, on an ongoing basis, how social platforms are evolving.
In this podcast MaryLeigh Bliss, VP of content at YPulse, dives into what their latest research can tell us on where things stand between young consumers and the social media platforms they use.
Topics include:
How young consumers feel about social media in general.
Which social platforms young consumers are going to … and why.
Where we can see generational differences when it comes to young consumers and their social platform use.
What “dark social” is and why brands should keep tabs on these dark spaces.
How young consumers feel about their on line communities and what they expect from brands who want to join their conversations.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
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MaryLeigh Bliss
YPulse