161. YPulse. Young Consumers & Social Media.
MaryLeigh Bliss
April 29, 2021
Listen to full episode :
Young consumers are spending a lot of time on social platforms.
In this podcast MaryLeigh Bliss, VP of content at YPulse, dives into YPulse’s latest social media trend report and explains what their research can tell us about young consumer behaviors, attitudes and what it all means for brands.
Topics include:
How much time young consumers are spending on social platforms.
Social platform preferences and how they vary by generation and gender.
Why young consumers are engaging with social platforms and what makes them tune out and unfollow.
Which platforms are boring and fake and which are addictive, creative and engaging.
Which social platforms are seeing a dip in use and what it means for brands.
Which platforms are most likely to inspire young consumers to shop.
The single most important thing brands need to know about each social platform.
YPulse is the leading authority on Millennials and Gen Z: tweens, teens, college students and young adults. They provide strategic insight to companies and organizations via their subscription-based syndicated research content as well as their custom research and consulting services. Staffed with a cross-functional team of researchers, marketers, writers, and technologists, they give their clients a 360-degree view of what it’s like to be a Millennial or Gen Z today.
Learn More:
Click here to sign up for Ypulse
MaryLeigh Bliss
YPulse